Learning Path:

The Future of TV presented by Ampersand

10 Lessons, 6.75 hrs
0/10 Completed
Learning Path Outline

TV's Race to Performance: Crawl, Walk, Run

Tying TV performance to business outcomes is increasingly important for the entire advertising ecosystem - from brands and agencies to publishers and networks. While many of us consider each other "frenemies," we all want to change the market and preserve TV as a dominant, powerful marketing channel, across local and national and all forms of content delivery -- from linear to digital TV. In this panel, we’ll focus on how to take action and embrace proof of performance, transparency and optimization for TV advertising.
Jo Kinsella EVP & Chief Revenue Officer
TVSquared
Justin Rosen VP Advanced TV Data & Research
Ampersand
Sona Mirakian-Pehlivanian VP Operations
New York Interconnect
Matt Boxer Senior Vice President, Business Development, Sports & Automotive
NBCU
Scott N. Brown GM and Head of TV & Audio Products
Nielsen


Try these courses



Learning Path:

The Fundamentals of Connected TV

5 Videos, 2.75 hrs