Learning Path:

The Future of TV presented by Ampersand

10 Lessons, 6.75 hrs
0/10 Completed
Learning Path Outline

Audience First: How to Start and End With Your Audience When Buying TV

The future you’ve been promised is finally here at scale…audience-based planning is now available for TV! The question for brand marketers and their agencies is: “How do I make the most of this?” In this lesson, we’ll cover everything you need to know to successfully integrate audience based-planning into your overall strategy. Don’t miss a live sneak peek of Ampersand's new audience-based planning platform using true viewership insights.
Kalyan Lanka VP, Product Management
Ampersand
Ed Davis Chief Product Officer Advertising Products
OpenAP
Philip Smolin Chief Strategy Officer
Amobee
Danielle Seth VP of Business Development
Ampersand


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