The 4A's, along with The 614 Group have spent the last year delving into the future of Programmatic and Automation. Programmatic has been the poster child for the "dirty digital supply chain", so the 4A's has been uncovering how we, as an industry, make Programmatic more productive by driving more value. Value is realized through better data and real automation to drive the promise of data driven marketing. Our Discovery Talk will highlight the findings of this timely and informative study.
Executive Advisor, Research Practice
The 614 Group
EVP, Media & Data