It’s all about attribution these days… and we’re not talking digital. TV has finally lent marketers an opportunity to measure multi screen ROI with new data sources and breakthrough ad technology. TV now offers media informed media planning as well as attribution and reporting, a benefit marketers have long been waiting for. This lesson will explore how TV finally made it to the finish line - and the significance of attribution on the ad industry as a whole.
Chief Data Officer
Head of Revenue
VP, Regional Sales
New York Interconnect
Head of Sales, Brand - North America
Global Head Of MROI Product Leadership
Nielsen Global Media