Learning Path:

The Future of TV presented by Ampersand

10 Lessons, 6.75 hrs
0/10 Completed
Learning Path Outline

TV + Attribution: A Modern Day Love Story

It’s all about attribution these days… and we’re not talking digital. TV has finally lent marketers an opportunity to measure multi screen ROI with new data sources and breakthrough ad technology. TV now offers media informed media planning as well as attribution and reporting, a benefit marketers have long been waiting for. This lesson will explore how TV finally made it to the finish line - and the significance of attribution on the ad industry as a whole.
Bob Ivins Chief Data Officer
Ampersand
Craig Berkley Head of Revenue
LiveRamp TV
Kathy Newberger Journalist
Media Village
Tom McLoughlin VP, Regional Sales
New York Interconnect
Michael Scott Head of Sales, Brand - North America
Samsung Ads
Matt Krepsik Global Head Of MROI Product Leadership
Nielsen Global Media


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