Unlocking the Power of Addressability for All


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54:39

Streaming TV: A Big Opportunity for Small Business


The TV industry is on the verge of a game-changing advancement: full addressable capabilities on all 16 minutes of ad inventory within the live linear broadcast hour. By enabling more relevant advertising and interactivity on the smart TV glass, we have a golden opportunity to maximize the value of 36 billion hours per month of premium audience time while pushing TV advertising effectiveness to unprecedented levels.
Kelly Abcarian General Manager, Advanced Video Advertising Group
Nielsen
Tracey Scheppach CEO & Co-founder
Matter More
David Campanelli EVP, Co-Chief Investment Officer, Video
Horizon Media
Bryson Gordon Executive Vice President, Advanced Advertising
Viacom
Scott Rosenberg GM/SVP Platform Business
Roku
Laura Nelson Senior Vice President, Cross Portfolio Solutions
Disney Advertising Sales


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