Learning Path:

The Future of TV presented by Ampersand

10 Lessons, 6.75 hrs
0/10 Completed
Learning Path Outline

Addressing Addressable: Best Practices in Advanced TV

Advanced TV advertising brings a new world of possibility to savvy marketers, but also added complexity. Especially when it comes to incorporating it into the traditional TV media plan. In this workshop, we’ll present a new, data-backed framework for planning, executing and measuring your addressable and advanced TV buys in full coordination with the rest of your TV spend.
Justin Rosen VP Advanced TV Data & Research
Ampersand
Greg Friend Sr. Director, Measurement & Research
Ampersand
Andy Fisher Global Head of M1 Advanced TV
Merkle


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