Marketing 2030: From Funnel to Flywheel


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Data is the fuel of AI and data mining is the wind farm of this next decade – transforming search from understanding queries to understanding intent, and turning intent into actions and customer experiences. Our research shows that only 20% of today’s marketers have a high customer experience quotient (CXQ), fully understanding user intent to create their customer journey and improving their performance to increase customer engagement.
Nikki Isaac Global Analytical Lead, Strategic Agency
Microsoft Advertising
Esteban Ribero SVP Planning & Insights
Performics


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