Playlist:

AWNY 2019: Sessions You May Have Missed!

8 Videos

How Do You Stand Out From the Crowd?

Fragmentation of the media landscape has created a rift in consumers' consumption habits -- where consumers' attention is no longer owed but in fact must be earned. In today's attention economy it takes nothing short of thumb-stopping creative to break through the clutter.
Harry Kargman Founder & CEO
Kargo
Nate Berkus Founder & CEO
Nate Berkus Associates and Nate Berkus Entertainment
Anthony Reeves Chief Creative Officer
WPP ACE & Wunderman Thompson Seattle
Gwyneth Paltrow Founder and Chief Executive Officer
goop

In this Playlist

01:10:54

1: How Do You Stand Out From the Crowd?

Fragmentation of the media landscape has created a rift in consumers' consumption habits -- where consumers' attention is no longer owed but in fact must be earned. In today's attention economy it takes nothing short of thumb-stopping creative to break through the clutter.

49:41

2: Koenigsberg X Kidpreneurs

One recurring theme among entrepreneurs of all ages is the insatiable feeling that they haven’t yet arrived. That’s what keeps them going, it’s what keeps them winning, it’s what keeps them innovating. Bill Koenigsberg was just inducted to the Advertising Hall of Fame, and in his mind, he hasn’t yet arrived. These young entrepreneurs have achieved undisputed success before even being allowed to arrive at their prom. And together, this dynamic collaboration will surely inspire and entertain us...

40:53

3: The Future is Unconventional: TikTok’s Path to Disrupting the Disruptors

TikTok has quickly become a global phenomenon and continues to take off. With content, reach and approach that’s challenging the status quo, TikTok is disrupting the content and marketing industry as we know it. Join TikTok VP Blake Chandlee and VaynerX Chairman and CEO Gary Vaynerchuk for a lively fireside chat as they take a peek inside this emerging video platform, how a new generation is disrupting content and entertainment, and what brands need to know to keep up.

39:47

4: Backstage with Trevor Noah + Jeremi Gorman: Creativity and the Mobile Generation

Trevor Noah knows his audience — the emerging generation of mobile-first consumers, voters, and decision-makers. As the host of Comedy Central’s The Daily Show, Noah appears on television, as well as Snapchat Discover in a made-for-mobile show geared especially towards Snapchat’s 200+ million daily users. Speaking with Jeremi Gorman, Snap’s Chief Business Officer, she and Noah take us behind the curtain to discuss his creative process and how he’s engaged a generation of young viewers through...

36:51

5: The Future Of Mobile Video Is Now: Pioneering Vertical Mobile-first Storytelling

Your phone is the new TV. Snapchat has been a leader in mobile-first experiences for the Gen Z and Millennial audience, pioneering the first vertical video content platform designed exclusively for mobile. Sean Mills, Snap’s head of original content, along with top-tier partners from Snap’s original shows, will lead a compelling discussion about what it’s like to create made-for-mobile premium content and where the future of mobile storytelling is headed in 2020.

31:59

6: Wyclef Jean Presents a Creative Production Masterclass

Wyclef Jean, Grammy award winning rapper, producer, actor and philanthropist, demonstrates his ingenious creative production process by co-creating a brand-new track in collaboration with the untapped musical talent within our very own creative and advertising agencies. Join us for a demonstration of creativity in action and support your agency of record and colleagues for an unforgettable participatory experience.

40:35

7: The Future of TV Is Now: How Brands are Scaling Success in Connected TV

In today's on-demand streaming world, consumers have more control over the content experience than ever. Marketers are seizing the opportunity to create more personalized connections with consumers and drive new experiences that resonate in the 'connected' living room. Our panel of marketing leaders will discuss the power of connected TV advertising and offer their perspective on how it is helping them to create deeper connections with their consumers.

11:08

8: The Rise of Soloism and Birth of the Aloneness Economy

Today’s society is more connected than ever before, yet, despite the growth of our online presence, 1-in-3 people describe themselves as being “socially isolated.” But being socially isolated or alone is no longer a negative thing. In the past five years, we’ve seen a 40% increase in solo travel, a rise in remote working to nearly 50% and record numbers of single-person households globally. The data proves that the popularity of solo living is on the rise, yet marketers have yet to take hold...


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