Gen Z and Millennials are drinking less than ever - enter the Sober Curious movement. Behind this buzz phrase is a rapidly changing consumer landscape that’s disrupting the alcohol and beverage industries. The market for low to zero-alcohol beverages is expected to grow by 32% by 2022 and brands have taken note. This panel will lift the veil on this elusive, exploding audience, explore how brands are adapting their marketing strategy and offerings and provide insights on how to authentically engage with these consumers.
Co-Founder & CEO
Hairless Dog Brewing
Chief Creative Officer
Acclaimed Author of Sober Curious
Senior Advertising Reporter