Learning Path:

The Fundamentals of Data Marketing

7 Lessons, 3.25 hrs
0/7 Completed
Learning Path Outline

The Importance of Quality Data

In the world of programmatic data, marketers are increasingly focusing on quality vs. quantity. This session explores key challenges, opportunities and the vital role of accurate data in this area.
Ryan Rolf VP, Data Solutions
Lotame
Andy Monfried Founder & CEO
Lotame
Wynne Leung Kim Head of Audience Strategy & Data Platform
IBM
Erin Yasgur Founder
Silver Lake Digital
Dean Shapero Manager, Data Business Development
Hearst Magazines Digital Media