Learning Path:

The Fundamentals of Data Marketing

7 Lessons, 3.25 hrs
0/7 Completed
Learning Path Outline

Using Data to Make Decisions



A look at how data and insights enable marketers to take more calculated risks. This session hosted by The Marketing Society looks at pain points, myths, using metrics and tips on how to use data more effectively.
Gemma Greaves Chief Exective
The Marketing Society
Kristi Argyilan Senior Vice President, Media and Guest Engagement
Target
Manjiry Tamhane Global CEO
Gain Theory
Jason Chebib VP Consumer Planning
Diageo
Suzanne Cole Executive Vice President, Media
Universal Pictures