6 Lessons, 3.5 hrs
Inspired by one of the largest sporting events in the world, the NFL Superbowl, it’s a great time to learn about sports marketing. Hear from industry leading experts on understanding how to appeal to fans, universal sports marketing topics such as how teams are utilizing social media, trends in bringing the NFL oversees and creating specialized content to increase fan engagement.
While people are passing chips and guacamole and commenting on Superbowl commercials, you can flex some newly learned sports marketing knowledge.
Parenting and Work: Successful Strategies
5 Lessons, 3 hrs
Are you a parent? You also work? Balancing two full-time duties is no easy task. This learning path covers areas of how industry leading parents have successfully achieved a balanced lifestyle, how to have conversations with employers about benefits to make your work environment support you and the benefits of a family leave policy for businesses. You will also learn about marketing toward working parents. Regardless of if you’re a parent or a company looking to better understand the climate of working parents, this is a great resource for you.
Marketing For Small and Medium-Sized Businesses
5 Lessons, 3.75 hrs
Small and medium-sized businesses don't always have the biggest marketing budgets or teams. But that doesn't mean you can't make an impact and create a fast growing company. This Learning Path covers areas from leadership, growing a business through understanding people, through to start-up retailing techniques and finishes up with an assortment of case studies so you can borrow, steal, imitate or simply be inspired by the tactics of other companies.
Technology Learning Paths
The Fundamentals of Programmatic
4 Lessons, 2.25 hrs
Programmatic advertising has become the norm. But how do you use it strategically and fulfil the potential of your campaigns? This Learning Path takes you through how to use data to make decisions, looks at important issues of data ethics and integrity, highlights the benefits and perils of location based data and making smart choices based on data. Whether you're a beginner in the world of programmatic or want to understand how to apply new thinking to your organization, this is for you.
The Fundamentals of Blockchain
4 Lessons, 2 hrs
Blockchain, Bitcoin, Distributed Ledger....what does it all mean? And more importantly, why does it matter? Starting with explaining blockchain, we follow up by demystifying what it means and how it is used, before looking at the supply chain for the industry. This Learning Path features a wide range of experience and opinions about this topic, while busting some of the most common myths and incorrect assumptions about the way that both the technology and its applications work.
The Fundamentals of AI
3 Lessons, 1.5 hrs
Machine learning today looks vastly different than what was shown in movies just ten years ago. Artificial intelligence has entered our daily lives. It is being applied within businesses both strategically to transform their organizations and also tactically through automating practical tasks. The AI and Machine Learning Path takes an overview of different aspects of AI and machine learning; it lists specifics and tactics about the topic; and finishes with how to apply it in business.
Content and Social Learning Paths
The Fundamentals of Social
4 Lessons, 2.25 hrs
This Learning Path covers the developments in social media today. It presents an overview of the market, followed by case studies and success factors, considers the rise of influencers and how to use social media practically in your branded communications.
The Fundamentals of Audio
5 Lessons, 1 hrs
Audio has always been an important marketing tool. But modern audio marketing is sophisticated. This Learning Path takes you through debates around what works in audio marketing. From how to use audio effectively, consumer behaviour around audio, the predictions of top audio experts and trends about what will happen next.
The Fundamentals of Content Marketing
5 Lessons, 2.25 hrs
Great content is difficult to achieve but telling stories has never been more important. This Learning Path takes you through debates around what works in content marketing, case studies on successful campaigns, a look at how to incorporate data into content and finally tips on creating great branded content.
Data and Insight Learning Paths
The Fundamentals of Insight
5 Lessons, 2 hrs
Audience and industry insights are vital for marketers and agencies. This Learning Path collates a range of lessons starting with an overview on efficiencies and effectiveness, a look at language in research, insights drawn from social platforms and ending with a summary of insights into diversity in the industry.
The Fundamentals of Generational Marketing
5 Lessons, 2.5 hrs
Confused about millennials? Wonder how to reach Generation Z? This Learning Path tackles how to market to different generational and demographic groups. Whether it's millennials or others, these seminars and debates look at how to best reach these different groups.
The Fundamentals of Data Marketing
7 Lessons, 3.25 hrs
Data is an essential part of the mix for today's marketer. With multiple sources of data, marketers have never had more options or insights. This Learning Path takes you through how to use data to make decisions, data ethics and integrity, the benefits and perils of location based data and making smart choices based on data.