A Year of Lessons: The Future of OOH

The Out of Home industry took some big blows from the pandemic, but it is recovering fast. Along the way, we have learned some interesting things over the last year.

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The 5 Ways Airline CMOs Can Help Their Brands Take Off

Business travel expenses will be scrutinized like never before as companies weigh them against the cost of videoconferencing (which is virtually free). Mainstays like privacy and comfort will remain important, but new values like flexibility have emerged.

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Balancing Image Licensing with a Post-Pandemic Brand Refresh

AW360 sat down with Brad Ralph, Senior Director of Content Development at Getty Images, to talk about his experience as the founder of iStock.com and share some of his hard-earned insights as to how small businesses can keep in step with copyright laws and protect creators’ rights.

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AWAPAC 2021

Focus on Data

5 UX Best Practices for Online Checkout Design

The checkout flow is easily the most crucial phase of any online business. But, with customer expectations for an easy purchase journey at its peak, the process is not always smooth-sailing.

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How To Build A Data Quality Playbook For 2022 And Beyond

The digital advertising industry is a space of constant evolution. From the emergence of smartphones to the adoption of Connected TV, to the laser-focus on data privacy, ongoing developments continue to transform online advertising.

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A Year of Lessons: The Future of OOH

The Out of Home industry took some big blows from the pandemic, but it is recovering fast. Along the way, we have learned some interesting things over the last year.

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Securing C-Suite Buy-In for Search Campaigns

While digital ad spend may be rising, overall marketing budgets are still contracting, albeit at a slower rate than last year, meaning marketers need to account for every penny spent and prove they are delivering real value.

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B2B, Hold the Cookie

B2B marketers need to think ahead in order find their direction and navigate tomorrow’s privacy-compliant cookieless world.

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6 KPIs to Monitor the Success of Your Business

You will never know whether or not your business is thriving or heading in the right direction unless you measure the effectiveness of the strategies you implement. Key performance indicators or KPIs are essential in measuring your organization’s efforts in achieving its goals.

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