November 4-6, 2025
2-4 December 2025
24-26 March 2026
On-Demand Available
We sat down with Chris Hogg, Chief Revenue Officer at Lotame, to talk about what’s new and what isn’t with AI, why a consistent identity strategy is essential for leveraging the technology, and what marketers should be putting in their data portfolio.
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The challenge for marketers is to ride the wave, using personalized, shoppable CTV to capture attention within a high-growth vertical.
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It’s important we remember the store isn’t just the finish line. It’s still a touchpoint where influence is still up for grabs. Gen Z won’t be won over by clutter or noise, but with unified, consistent experiences.
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The companies that thrive in the coming years will be those that master the balance: creating AI experiences that feel magical in their relevance without triggering privacy concerns. They will be the ones that choose to be helpful, not creepy.
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Unless the industry embraces open collaboration and consistent standards, the default solution will always be centralized intermediary control.
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In a country increasingly divided along political lines, the media we consume should strive to maintain balance and fairness.
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If AI is a new engine of creative output, the (human) creative must become the emotional alchemist whose role it is to transform raw data into gold.
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ontextual continuity isn’t a trend. It’s AdTech 3.0. It applies to both established and emerging brands, and the ones that master it now will own the next decade.
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Relying on TV or radio alone, or ignoring the power and measurability of digital, will usually lead to inefficiencies or missed opportunities.
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