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Advertising Week Blog Revisiting Tattoos: How Advertisers Can Transform Stereotypes

tattoosCould advertisers help society overcome stereotypical attitudes towards people who have tattoos? In 2007 an article in The Los Angeles Times entitled ‘Tattoos leave mark on ads’ claimed that tattoos had become so mainstream that they were no longer ‘edgy’ enough to be used in advertising. If that were the case, it is surprising that […]

Advertising Week Blog Measurement: The Five Things Every Celebrity Marketer Should Know

celebBy Gabrielle Sander, Editor, Celebrity Intelligence Tracking the rise and fall of celebrities over the years has mostly involved the Celebrity Intelligence team adopting the same means available to the general public: through print and broadcast media – albeit on a much more obsessive scale. A handy way of determining whether a celebrity on your […]

Advertising Week Blog Great Creative and a Healthier Life

healthyBy Craig Douglass, Executive Creative Director, Digitas Health LifeBrands There is no shortage of research in the role of creativity in advertising. I know. I read it all the time. The approaches can vary significantly, but the gist is pretty much the same: the quality of the creative is primarily responsible for getting the most […]

Advice + Wisdom Complacency Kills – Why Settling For Less Can Ruin Your Career

compacencyImagine this if you will: it’s 2014, you’re gainfully employed, making decent money with the occasional raise (enough to get by and have some fun), and you’re working from roughly 9-5PM (hey, it could happen in advertising, but those hours are far from typical.) But what’s the quality of your work like? Are you learning […]

Advertising Week Blog Four Rules for Boomer Engagement in Digital Media

4rulesBy BoomAgers In the “old days” digital technology and social media were only for Millennials and Gen Xers.   Even today, most marketers assume that if they want to make noise in the digital space, they have to cater to Millennials.  This assumption runs so deep that some brands have abandoned their once primary targets to […]

Advertising Week Blog The Emerging Market That’s Not on The Map

boomerBy Peter Hubbell, BoomAgers Investors and innovative companies have long been obsessed with emerging markets and for good reason.  While growth was once a worthy objective, the new imperative is fast growth, and there are few better ways to achieve it than getting into new markets first.  For years, the hottest spots on the map […]

Partners

Our partners work with us to deliver high impact, integrated programs during Advertising Week.
Amazon Media Group
Millions of people come to Amazon to find, discover and buy products every day. We’re obsessed with making their shopping experience the best it can be, and advertising is part of that experience. Our advertising program is based on more than 17 years of personalization experience and informed by billions of observed shopping behaviors. This results in advertising that is more precise and more relevant for our customers, enhancing their experience on our sites.
Adobe
Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure, and monetize their content across every channel and screen.
Exponential
Exponential Interactive (www.exponential.com) is the global provider of advertising intelligence and digital media solutions to brand advertisers.

Our e-X Advertising Intelligence Platform combines proprietary audience data and technology to deliver advertising intelligence that enables smarter, better-informed marketing decisions.

Our audience engagement divisions - Appsnack, AdoTube, Firefly Video and Tribal Fusion - apply advertising intelligence to deliver high-impact, high-engagement campaigns across display, video and mobile media.

Exponential offers solutions in 22 countries worldwide.
Fortune
FORTUNE is a global leader in business journalism with a combined audience of more than 13 million readers in print and online. FORTUNE’s major franchises include the FORTUNE 500, the 100 Best Companies to Work For and the Fastest-Growing Companies. FORTUNE hosts a wide range of annual conferences, including FORTUNE Most Powerful Women, FORTUNE Brainstorm Tech, FORTUNE Brainstorm Green and the FORTUNE Global Forum. FORTUNE was the first business magazine with an iPad app and has more than 1.3 million followers on Twitter.
Microsoft
Microsoft Advertising provides advertisers and publishers with digital media and support to help drive deep and profitable engagement with consumers across Microsoft’s devices and services. This includes a media network that reaches hundreds of millions of consumers around the world, and services and sales support to help advertisers and agencies untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertising makes buying and selling simple on leading media and innovative devices that include Windows 8, Windows Phone, Xbox 360, Skype, Bing, MSN and more.
NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
NCC Media
NCC Media is an advertising sales, marketing, and technology company that harnesses the enormous reach and consumer power of cable television programming, new interactive technologies, and online products in every US market. We work on behalf of virtually all of America’s leading regional and national advertisers. NCC is headquartered in The Chrysler Building in New York City with over 450 employees across 17 offices nationwide.
Rovio
Rovio Entertainment, founded in 2003, is an industry-changing entertainment media company and creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release and is now the number one downloaded app of all time. Rovio has launched numerous blockbuster games for different platforms: Angry Birds, Angry Birds Seasons, Angry Birds Rio, Angry Birds Space, Angry Birds Friends, Amazing Alex, Bad Piggies, Angry Birds Star Wars, Angry Birds Star Wars II and Angry Birds GO!

ollowing this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. Rovio has grown alongside Angry Birds, and the multifaceted entertainment house currently employs about 800 professionals across it's office around the world.

Rovio’s reach extends far beyond Finnish borders, with current employees representing more than 38 nationalities. As a rapidly growing company with plenty of opportunities for go-getters, the company is especially attractive to young people who are ready to show their mettle. Rovio regularly brings new talent to the field through training programs.

Rovio has created a world-class entertainment industry in Finland and turned it into a significant local employer. With an open organizational culture that welcomes new ideas and suggestions for improvements at all levels, Rovio is constantly looking to innovate and grow along with its employees.
The Wall Street Journal
The Wall Street Journal is America's most-trusted and largest newspaper by paid circulation with more than 2.2 million subscribers and is an indispensable digital news source with 33 million global unique visitors each month. Spanning 12 editions in nine languages, The Wall Street Journal delivers the largest audience of affluent and influential consumers across platforms and regions.
Yahoo!
Yahoo is focused on making the world's daily habits inspiring and entertaining - whether you're searching the web, emailing friends, sharing photos with family, or simply checking the weather, sports scores or stock quotes.
Precision Market Insights from Verizon
The PrecisionID is a deterministic identifier matched to devices on Verizon’s wireless network powering data-driven marketing and addressable advertising solutions that offer audience scale and increase ROI.
WebMD
WebMD has created an organization that we believe fulfills the promise of health information on the Internet. We provide credible information, supportive communities, and in-depth reference material about health subjects that matter to you. We are a source for original and timely health information as well as material from well known content providers.

The WebMD content staff blends award-winning expertise in journalism, content creation, community services, expert commentary, and medical review to give our users a variety of ways to find what they are looking for.
Acxiom
The skills and dedication of our associates transformed Acxiom from a small data processing company into a market leader.
 
Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America.
 
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.
Millennial Media
Millennial Media is the leading independent mobile advertising platform. The Company’s unique data asset and full technology stack enable its demand and supply-side clients to garner meaningful results to drive their business. Based on its mobile-first approach to data, technology, and audience targeting, Millennial Media is leading the market by connecting consumers with relevant messages across screens. For advertisers looking to reach and engage with consumers, Millennial Media offers a broad array of solutions, delivered through brand, performance, and programmatic approaches. For developers and publishers, the Company offers a comprehensive set of managed and automated services to maximize revenue.
MLB Advanced Media
New York's largest born-and-bred high tech company, MLBAM is the interactive media and Internet company of Major League Baseball. Its proprietary technology infrastructure manages live multi-platform video content for dozens of clients. It captures, encodes and distributes 25,000 live video events annually.
AOL
AOL is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world.