ATTEND
Watch Now
New AW360 App
Get news, views, and opinions
from the industry’s best and brightest

GET IT
Partnership
Engage with marketing and communications leaders across the globe
Learn More
Save the date
Advertising Week returns to New York, September 26-30, 2016
More Info

2016 Sept 26 - 30 NYC

Early-bird Registration Pricing
all about Advertising Week
NEW YORK CITY
Save the date - Sept 26 - 30, 2016.

MORE
LONDON
Look back at highlights from 2016.

SEE NOW
TOKYO
Look back at highlights from 2016.

SEE NOW
The all-new AW360
GET THE LATEST NEWS
Don't miss out on the latest event announcements and speaker news.
SIGN UP
latest NEWS
from AW360
Welcome to part one in our three-part series looking back at the mascots of the Olympic Games! The origins of Olympic mascots are steeped within a rich heritage with the name ‘mascot’ hailing from the South of France and also serving as the name of a popular opera in the nineteenth...
While conducting ethnographic research in early 2013 for a digital DIY client, my team came across some interesting findings while interviewing Millennials in their homes.  We discovered a number of people in their late 20s and early 30s who were working multiple jobs, or freelancing at...
Look at any industry publication and you’ll find an abundance of articles touting ad tech, automation, and programmatic. And then there are the start-ups and software experiments using AI to generate content, creative, and even taglines. It’s enough to make most creatives swoon. Add...
The concept of “Second Screening” - using a second screen while watching television - gained traction a few years ago . It affected the way advertisers distribute their branding budgets, and we are seeing an increasing shift  from TV budgets to digital video.  But the...
It’s remarkable how much brands and consumers are alike in terms of their approaches to social media.  They both are prone to self-exaggeration insofar as their lives and businesses shine in ways that may not actually tell the truth or at least the whole story. It is a form of...
...and the Pitfalls of Using Stereotypes to Market to Millennials Perhaps you have noticed a recent proliferation of slash usage among young professionals describing what they “do.” In response to this phenomenon, the term “slashies” has arisen in the marketing...
Being a global company really conjures up some impressive images in the mind’s eye. Just think of giant global beasts like WPP. At the last count, they had 194,000 employees across 300 offices in 112 countries. No doubt, they have already added to this agency stash whilst we were all...
After spending several years of my career immersed in agency life, I felt it was time to step away to meet new people, see new places and gain a new perspective on life. I chose to spend a year in a van traveling across the U.S., teaming up outdoor retailers and brands along the way. After...
The last month in Britain can only be described as a political rollercoaster. The deep uncertainty sparked by the Brexit vote has had a huge impact on the public’s confidence in politics – and in politicians. Politicians have obviously been generating some very strong sentiments...