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Advice + Wisdom 3 Steps to Effective Social Media Writing

smwritingThe sharp and spiraling decline of writing ability has been well-documented, blamed all too frequently on the rise of text messaging, emoji, SnapChat, and spellcheck. In a world in which social media platforms prize updates that are pithy and to-the-point, it’s no wonder we’ve come to communicate in visual, hashtagged, and often grammatically-incorrect ways. Still, […]

Advice + Wisdom Implementing the 7 P’s for Better Creative Pitches

7pTake a second and think about the last pitch you made that amazed you, but was a dud with the client. Now ask yourself how many critical strategic elements you addressed while creating that pitch that you didn’t illustrate in the meeting.  Do you think it would have made a difference?  Confidence in your ideas […]

Advertising Week Blog Fries, Football, Facebook and Framestore

futbolThe McDonald’s World Cup campaign that kept their production crew up all night to get crafty. by Alex Reeves Whatever you think of their product, McDonald’s care about their advertising. Having been pronounced Creative Marketer of the Year by Cannes Lions, they were sure to do some interesting things with their status as a World […]

Advice + Wisdom How to Conquer the Mountain, Potato Salad Style

potatLet’s just say it and get it out of the way, potato salad is delicious (opinion) and irrelevant (fact). What it represents, however, is anything but. The question everyone is REALLY asking is: once you’ve filled the bowl, what are you going to do with all that extra? Feed the hungry, buy vintage star wars […]

Advertising Week Blog Big Data Moonshine: A Recipe for Distilling the Meaningful

distStop and think for a minute about all those juicy ads you’ve seen this week.  Now ask yourself, what metrics are they using to track those, and more importantly why?  Key performance indicators and analytics, properly done, are about measuring how close you are to hitting your stated objective, building good ones means understanding what […]

Music + Sound How Do You Connect a Brand to Things That Matter? Ask T-Mobile

streamHave you ever come across someone doing something so right you can’t keep it in? Thought so. I heard on the radio (smart targeting wink, wink), that T-Mobile’s latest promotion “Un-carrier 6.0″ is to give their users unlimited data, connected to streaming music. That’s right folks, if it’s streaming, and it’s music, it doesn’t count. […]

Partners

Our partners work with us to deliver high impact, integrated programs during Advertising Week.
Amazon Media Group
Millions of people come to Amazon to find, discover and buy products every day. We’re obsessed with making their shopping experience the best it can be, and advertising is part of that experience. Our advertising program is based on more than 17 years of personalization experience and informed by billions of observed shopping behaviors. This results in advertising that is more precise and more relevant for our customers, enhancing their experience on our sites.
Microsoft
At Microsoft Advertising, we don’t just understand the existing digital landscape. As one of the world’s leading technology companies, we constantly innovate to simplify the business of digital advertising, so that customers can amplify their brand stories across audiences, channels and screens in the most creative, engaging and efficient ways possible.

The Microsoft Advertising video above highlights some of the newest, most effective and most creative ways we can help you amplify your brand stories.  It’s all about reaching consumers creatively so that they are actively engaged in the story you want to tell.

Through innovation and creativity, we have contributed to the success of many business partners. And we prove it by analyzing, strategizing and optimizing data in real time to deliver the maximum impact for your customers and on your investment. Explore this site to see how through creativity, relevance and connectivity, we can create a success story for your brand.

NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
NCC Media
NCC Media is an advertising sales, marketing, and technology company that harnesses the enormous reach and consumer power of cable television programming, new interactive technologies, and online products in every US market. We work on behalf of virtually all of America’s leading regional and national advertisers. NCC is headquartered in The Chrysler Building in New York City with over 450 employees across 17 offices nationwide.
Time, Inc.
Time Inc., a division of Time Warner, is one of the largest branded media companies in the world. The company engages more than 138 million U.S. consumers in print, online and via mobile devices each month. With influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED, INSTYLE, and REAL SIMPLE, Time Inc. has owned some of the biggest news stories of the decade and is home to celebrated franchises such as the FORTUNE 500, TIME 100, PEOPLE's Most Beautiful and the SPORTS ILLUSTRATED Swimsuit Issue.
The Wall Street Journal
Winner of 35 Pulitzer Prize Awards and considered the gold-standard of journalism, The Wall Street Journal is the industry leader delivering the most crucial news of the day, insightful opinion and fair-minded analysis. With expanded color capabilities, new adjacencies and section cover positioning, advertisers have more ways to connect with a powerful, influential and affluent target audience.
Acxiom
The skills and dedication of our associates transformed Acxiom from a small data processing company into a market leader.
 
Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America.
 
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.
MLB Advanced Media
New York's largest born-and-bred high tech company, MLBAM is the interactive media and Internet company of Major League Baseball. Its proprietary technology infrastructure manages live multi-platform video content for dozens of clients. It captures, encodes and distributes 25,000 live video events annually.
Google
Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.
Keek
Keek is a revolutionary new way to discover the world and interact with others. Create & watch fast, short video updates with your smartphone, tablet or computer and share them with friends.
Merkle
A True CRM Agency
Merkle is the nation's largest and fastest-growing customer relationship marketing (CRM) agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. With our Connected CRM (cCRM)™ framework, we help our clients obtain the skills of a Platform Marketer, capitalizing on the massive opportunity of addressability at scale. Employing data-driven strategies, Merkle combines a complete range of marketing, technical, analytical and creative disciplines to offer complete integrated customer marketing solutions. With a strategically led, consultative approach, we work closely with clients to design, execute, and continuously evaluate CRM programs throughout the buying cycle, across channels and media. The results are improved ROI and sustainable competitive advantage.
PwC
As business, accounting, and tax advisors to many of the world’s leading Entertainment, Media, and Communications (EMC) companies, PwC has an insider’s view of trends and developments driving the industry. With approximately 600 practitioners serving EMC clients in the United States, PwC is deeply committed to providing clients with industry expertise and resources. In recent years, our pioneering work in EMC has included developing strategies to leverage digital technology, extensive research to understand changing customer needs, and marketplace positioning in industries characterized by consolidation and transformation. Our experience reaches across all geographies and segments of the EMC sector, including broadband, wireless, the Internet, music, film, television, publishing, advertising, gaming, and theme parks. With thousands of practitioners around the world, we are always close at hand to provide deep industry expertise and resources.