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With its ever-changing menu, free coffee promotions and experimental customization offerings, McDonald’s has repeatedly made headlines of late with its out of character promotions. These promotions, which have proved largely unsuccessful thus far, are in an attempt to reverse a steadily declining sales trend blamed largely on changing consumer eating habits. In desperate need of […]

My career hasn’t been that long just yet but I’ve been around long enough to see some major advancements in my field of media research. There is more content available now to viewers than ever before, and even more ways to consume that content. I personally use my Smart TV, MacBook, Apple TV, Blu-Ray player, […]

Does the growth in the use of social media by advertising agencies (I’m talking about acres of blogs, Tweets, LinkedIn posts, podcasts), work for agency branding and awareness? It sure seems to if you are as dedicated as Twist Image’s Mitch Joel. Mitch is President of WPP’s Montreal-based digital marketing agency Twist Image. Mitch is […]

Why marketers can no longer afford to “ignore” the LGBT audience A few of years ago I asked myself a seemingly simple question: how can brands effectively reach and engage an LGBT audience in non-niche ways? After many conversations with many brilliant people from many walks of marketing life, it was clear that the answer […]

Yes, of course puppies made the list. Provocative Content A little less nude, a little more rude. Controversial commercials influence social conversation across screens more than scantily dressed women. Coca Cola’s 2014 Super Bowl ad sparked controversy which triggered defensive Millennial rebuttals. Coke featured a multilingual rendition of “America the Beautiful” that was refreshing to […]

Framestore and UNIT9’s VR experts on how brands can secure a future in VR advertising. In the 1930s science fiction writer Stanley G. Weinbaum dreamt up the possibility of “Pygmalion’s Spectacles” – a set of goggles that put the wearer inside a fictional reality with all five senses. This is the first time anyone had […]