There is nothing like the thrill of Olympic excellence and victory to bring tears to the eyes of even the most reserved hearts.  As we watch the world's greatest athletes excite and inspire in Rio, brand marketers also have the opportunity to seize the moment to engage consumers. ...

Personalised content and messaging has become a crucial way for brand owners to engage, build and deepen relations with their consumers. That’s why reaching out to people in their native language wherever they are is an obvious step in a marketplace that is linguistically diverse. Yet for...

Navigate the proliferation of screens and narratives to curate content and achieve relevancy, says Leo Burnett US Chief Strategy Officer Marcello Magalhaes Given the advancement in mobile technology since the London Summer Games in 2012, Rio 2016 presents radical changes in the way the...

Lights, camera, mascots! What do a roaring lion, a woman carrying a torch, and a solitary fisherman all have in common? Each is an instantly recognizable longstanding film studio icon. While the on-screen appearance for these characters only lasts a few seconds, their presence is...

“We are the heroes,” exclaimed Katie Meyler, CEO and Founder of More Than Me , an organization that uses education as a catalyst for transformative social change for girls in Liberia. Meyler explained that this revelation came to her as she was on the frontline helping provide...

Smartphones change the way you buy products and services. Have you taken a picture of something to check it out later? Have you looked up a product review while standing in the store? Have you sent a picture to a friend to get their opinion? Have you checked a price and decided to buy...

With Rio 2016 now well under way, sponsors are enjoying the global euphoria generated by the Games, and understandably so. The Olympics represents one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories. But...

How Work is Changing for the Better in the Age of AI, Automation, and Autonomous Robots If you look at the power of blurring advanced automation and robotics with AI, you start to picture a world where the once protected elements of a job (the computers can’t do this and neither can...

When Honey Nut Cheerios launched in 1979, the world was abuzz with praise for the delicious nuts and honey-flavored cereal. Created during a recession, Honey Nut Cheerios won over consumers with family-focused advertising and affordable pricing while still tasting just as sweet as any other...