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Think back on all of the media you consumed yesterday - as a consumer, how many marketing messages do you think you saw? The estimated number is 7,000 (Forrester Research, “The State of Consumers and Technology Benchmark”) – but of course, it’s nigh on impossible for us...
Chatbots are technically not a new invention. Simple forms of intelligent digital assistants have been around for some time now. Remember the Microsoft Office Assistant ‘Clippy’? He was first introduced in November 1996 to help Microsoft users when using their software products. And...
Did you catch the U.S. women’s gymnastics team win the gold in Rio? And if so, did you watch it on a desktop, your phone or the TV?  Does it even matter? Millions of consumers viewed the Rio Olympics on a device other than their television set, as NBC streamed 4,500 total hours of...
When I first heard the phrase “Celebrity Creative Director” my mind immediately thought of Bill Bernbach and David Ogilvy –the Creative Directors I studied in the classrooms at School of Visual Arts. There are also the “Celebrity Creative Directors” I’ve been...
What if your brand had no internet presence? No website. No apps. If consumers became interested in your brand, they would only find things on the internet that other people had decided were important. You would have no voice of your own. To most marketers this situation is unthinkable. It would...
In an era where household brands are locked in a battle for attention and loyalty in an overcrowded market, Amazon’s recent announcement that they would be launching a line of private label products felt like yet another blow to an already struggling industry. The breadth of this...
Virtual Reality has been transformed from fantasy to hardened reality. It’s allowed marketers to engage consumers in meaningful, personalized ways within the increasingly fragmented media world by turning advertisers away from selling product information, and instead toward selling an...
I’m Chiquita Banana And I’ve come to say My bananas bring a smile in a simple way! In her early years as a brand mascot, Miss Chiquita found fame in the fruit aisle as an animated banana. Drawn in 1944 by cartoonist Dik Browne, creator and illustrator of Hägar the...
The term “ Peak TV ” has become the accepted way to describe the current TV landscape, which is producing more critically acclaimed, challenging, and culturally influential programming than ever before. While the debate rages on as to whether we have actually reached Peak TV yet ,...