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NEWS
from AW360
Music video hosting service Vevo has ramped up its efforts to gain independence from Google’s online video titan YouTube. In seven years, Vevo has grown a large following as a licensed partner with YouTube. However, through syndicating the vast majority of its content to YouTube, the...
A marketer’s glossary of 7 basic machine-learning terms Machine learning is poised to help marketers garner phenomenal new insights and results, and to change many processes and jobs along the way. We discussed this potential in “ Machine Learning is About to Turn the...
A Q+A from TechStars’ Nicole Glaros and David Slayden, TechStars Nicole is Partner and Chief Product Officer at TechStars and David Slayden is associate professor at the University of Colorado Boulder’s College of Media, Communication and Information & executive...
How intelligent automation can improve the customer experience for brands The bot economy has arrived. These days, chatbots are on the tip of everyone’s tongue and at our fingertips. Easier to build and distribute than mobile apps, bots are invading the mobile messaging platforms...
A Foresight Factory Report  To better predict what trends and behaviors will dominate and influence the industry market in the US in the coming year, Foresight Factory , one of the world’s leading independent trends agencies, examines a year’s worth of proprietary...
It’s that special time of the year again. A time made for letting it snow, spreading joy to the world, and allowing visions of sugarplums to dance in our heads. For decades, brand mascots and spokescharacters have been joining us in making the holiday season merry and bright in commercials...
Netflix makes holiday travel less painful, CNN taps Casey Neistat for his millennial following, Amazon enters the header bidding race, OK Go has another amazing video (and a good cause to go with it), and the Salvation Army wants you to give those holiday cards you see on Facebook a second look....
At first glance, Twitter’s instantly recognizable brand mascots might appear to be nothing more than “Twitter Bird” and “Fail Whale,” but take a closer look. Through sea and sky, this iconic tweeting/error page alerting duo have a unique backstory that highlights...
Earlier this year, an ad agency in Japan hired a robot to work as its new creative director. Why not? Virtually every other biped seems to call themselves one. We’ve recently tried to recruit a new one and found the variation between their capabilities and skill-sets to be wider than...