AW360 spoke with Chris O’Reilly, Co-Founder of Nexus Studios about the evolution of augmented reality. He introduces the term, “Enhanced Locations,” a term coined by Nexus, and describes how they are the next creative step in marketing, made possible by AR technology. The post Q&A: Nexus Studios Co-Founder Explains Enhanced Locations appeared first on AW360 - Advertising Week 360.