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Advertising Week Blog Marketers: 3 Reasons Why 2015 is The Time to Invest in Boomers

sljBy Mark Bradbury, Senior Director, Insights and Integrated Marketing, at AARP Media Sales Given their relative inability to generate revenue, Millennials occupy a disproportionate share of the marketing spotlight.  Their net worth is roughly one-third that of Baby Boomers, and their annual household income is smaller while supporting larger households.  More importantly, their share of […]

Advertising Week Blog Cinematic Experiences Aren’t Just for the Movies, They’re for Ads Too

3damobeeAs the line between brands, lifestyle and entertainment are blurring, more sophisticated forms of media have emerged to engage the user. Audiences are consuming content at unprecedented speed and with tech rapidly changing to fill that gap, consumers’ interactions with and expectations of brands are transforming. Everything from CGI in movies, to Google Glass and now […]

Advertising Week Blog Hollywood comes to Ad Week New York

hwoodZoe Jones, Marketing Director, Digital Cinema Media (DCM) I’ve just woken up by the Hudson in New York on day two of my first US Advertising Week experience. Having been a big supporter of Advertising Week Europe for the past two years, It’s great to be here where it all began 11 years ago. The week […]

#AWXI by CampaignAdvertising Week Blog From deep data to creative heights

deepdataBy: Maisie McCabe Three leading creatives appeared on an Advertising Week panel here Monday to discuss the interaction of “big data” and “big creativity.” Tham Khai Meng, worldwide chief creative officer at Ogilvy & Mather; Sir John Hegarty, co-founder of Bartle Bogle Hegarty; and Chuck Porter, chairman and co-founder of Crispin Porter & Bogusky, described an industry […]

Advertising Week Blog The Rise of the (Programmatic) Machines

Programmatic-BuyingBy Kathleen Schneider, Senior VP, Marketing and Communications at Criteo Between The Terminator, Star Wars Droids, and Transformers, artificial intelligence and machine-learning tend to be portrayed as scary, if not dangerous. Contradicting this, and indeed pulling us back to reality, is the phenomenal growth of machine-driven performance advertising and programmatic ad buying. Marketers are under […]

#AWXI by CampaignAdvertising Week Blog ESPN ‘very surprised’ by BT’s bid for Premier League rights

MS22By: Maisie McCabe ESPN was “very surprised” by BT’s knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales. At an Advertising Week session in New York, Sir Martin Sorrell, the WPP chief executive asked Johnson whether he was surprised about the price BT bid to broadcast live Premier League games. Johnson said: […]

Partners

Our partners work with us to deliver high impact, integrated programs during Advertising Week.
Amazon Media Group
Millions of people come to Amazon to find, discover and buy products every day. We’re obsessed with making their shopping experience the best it can be, and advertising is part of that experience. Our advertising program is based on more than 17 years of personalization experience and informed by billions of observed shopping behaviors. This results in advertising that is more precise and more relevant for our customers, enhancing their experience on our sites.
Adobe
Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure, and monetize their content across every channel and screen.
Exponential
Exponential Interactive (www.exponential.com) is the global provider of advertising intelligence and digital media solutions to brand advertisers.

Our e-X Advertising Intelligence Platform combines proprietary audience data and technology to deliver advertising intelligence that enables smarter, better-informed marketing decisions.

Our audience engagement divisions - Appsnack, AdoTube, Firefly Video and Tribal Fusion - apply advertising intelligence to deliver high-impact, high-engagement campaigns across display, video and mobile media.

Exponential offers solutions in 22 countries worldwide.
Fortune
FORTUNE is a global leader in business journalism with a combined audience of more than 13 million readers in print and online. FORTUNE’s major franchises include the FORTUNE 500, the 100 Best Companies to Work For and the Fastest-Growing Companies. FORTUNE hosts a wide range of annual conferences, including FORTUNE Most Powerful Women, FORTUNE Brainstorm Tech, FORTUNE Brainstorm Green and the FORTUNE Global Forum. FORTUNE was the first business magazine with an iPad app and has more than 1.3 million followers on Twitter.
Microsoft
Microsoft Advertising provides advertisers and publishers with digital media and support to help drive deep and profitable engagement with consumers across Microsoft’s devices and services. This includes a media network that reaches hundreds of millions of consumers around the world, and services and sales support to help advertisers and agencies untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertising makes buying and selling simple on leading media and innovative devices that include Windows 8, Windows Phone, Xbox 360, Skype, Bing, MSN and more.
NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
NCC Media
NCC Media is an advertising sales, marketing, and technology company that harnesses the enormous reach and consumer power of cable television programming, new interactive technologies, and online products in every US market. We work on behalf of virtually all of America’s leading regional and national advertisers. NCC is headquartered in The Chrysler Building in New York City with over 450 employees across 17 offices nationwide.
Rovio
Rovio Entertainment, founded in 2003, is an industry-changing entertainment media company and creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release and is now the number one downloaded app of all time. Rovio has launched numerous blockbuster games for different platforms: Angry Birds, Angry Birds Seasons, Angry Birds Rio, Angry Birds Space, Angry Birds Friends, Amazing Alex, Bad Piggies, Angry Birds Star Wars, Angry Birds Star Wars II and Angry Birds GO!

ollowing this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. Rovio has grown alongside Angry Birds, and the multifaceted entertainment house currently employs about 800 professionals across it's office around the world.

Rovio’s reach extends far beyond Finnish borders, with current employees representing more than 38 nationalities. As a rapidly growing company with plenty of opportunities for go-getters, the company is especially attractive to young people who are ready to show their mettle. Rovio regularly brings new talent to the field through training programs.

Rovio has created a world-class entertainment industry in Finland and turned it into a significant local employer. With an open organizational culture that welcomes new ideas and suggestions for improvements at all levels, Rovio is constantly looking to innovate and grow along with its employees.
The Wall Street Journal
The Wall Street Journal is America's most-trusted and largest newspaper by paid circulation with more than 2.2 million subscribers and is an indispensable digital news source with 33 million global unique visitors each month. Spanning 12 editions in nine languages, The Wall Street Journal delivers the largest audience of affluent and influential consumers across platforms and regions.
Yahoo!
Yahoo is focused on making the world's daily habits inspiring and entertaining - whether you're searching the web, emailing friends, sharing photos with family, or simply checking the weather, sports scores or stock quotes.
Precision Market Insights from Verizon
The PrecisionID is a deterministic identifier matched to devices on Verizon’s wireless network powering data-driven marketing and addressable advertising solutions that offer audience scale and increase ROI.
WebMD
WebMD has created an organization that we believe fulfills the promise of health information on the Internet. We provide credible information, supportive communities, and in-depth reference material about health subjects that matter to you. We are a source for original and timely health information as well as material from well known content providers.

The WebMD content staff blends award-winning expertise in journalism, content creation, community services, expert commentary, and medical review to give our users a variety of ways to find what they are looking for.
Acxiom
The skills and dedication of our associates transformed Acxiom from a small data processing company into a market leader.
 
Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America.
 
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.
Millennial Media
Millennial Media is the leading independent mobile advertising platform. The Company’s unique data asset and full technology stack enable its demand and supply-side clients to garner meaningful results to drive their business. Based on its mobile-first approach to data, technology, and audience targeting, Millennial Media is leading the market by connecting consumers with relevant messages across screens. For advertisers looking to reach and engage with consumers, Millennial Media offers a broad array of solutions, delivered through brand, performance, and programmatic approaches. For developers and publishers, the Company offers a comprehensive set of managed and automated services to maximize revenue.
MLB Advanced Media
New York's largest born-and-bred high tech company, MLBAM is the interactive media and Internet company of Major League Baseball. Its proprietary technology infrastructure manages live multi-platform video content for dozens of clients. It captures, encodes and distributes 25,000 live video events annually.
AOL
AOL is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world.