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There’s a reason I haven’t written anything about the ad industry in a long time, despite having expanded cable television’s reach into my household threefold in the past few months. Frankly, I’m bored. No matter how many times Matthew McConaughey drives around aimlessly in his Lincoln taking bong rips, regardless of how many crappy, feel-good […]

With its ever-changing menu, free coffee promotions and experimental customization offerings, McDonald’s has repeatedly made headlines of late with its out of character promotions. These promotions, which have proved largely unsuccessful thus far, are in an attempt to reverse a steadily declining sales trend blamed largely on changing consumer eating habits. In desperate need of […]

My career hasn’t been that long just yet but I’ve been around long enough to see some major advancements in my field of media research. There is more content available now to viewers than ever before, and even more ways to consume that content. I personally use my Smart TV, MacBook, Apple TV, Blu-Ray player, […]

Does the growth in the use of social media by advertising agencies (I’m talking about acres of blogs, Tweets, LinkedIn posts, podcasts), work for agency branding and awareness? It sure seems to if you are as dedicated as Twist Image’s Mitch Joel. Mitch is President of WPP’s Montreal-based digital marketing agency Twist Image. Mitch is […]

Why marketers can no longer afford to “ignore” the LGBT audience A few of years ago I asked myself a seemingly simple question: how can brands effectively reach and engage an LGBT audience in non-niche ways? After many conversations with many brilliant people from many walks of marketing life, it was clear that the answer […]

Yes, of course puppies made the list. Provocative Content A little less nude, a little more rude. Controversial commercials influence social conversation across screens more than scantily dressed women. Coca Cola’s 2014 Super Bowl ad sparked controversy which triggered defensive Millennial rebuttals. Coke featured a multilingual rendition of “America the Beautiful” that was refreshing to […]