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D&AD asked a team of creative experts, the Getty Images Art Directors, to give us their take on what makes a great photograph – and what makes up their favourite image. From the creativity of the photographer and their unique interpretation of a concept, to the luck of the photoshoot where everything comes together on […]

In 2003 Heidi Lightfoot co-founded Together Design, an award-winning design and branding company with an emphasis on collaboration and craft. This year she will sit on the D&AD Crafts for Design Jury. Below, Heidi traces the move away from style guidelines and towards brand worlds. Read on if you want to learn how to write a style […]

Between studies, extracurricular activities and finishing off that big paper – you might feel overwhelmed with the job hunt this spring semester. And if you are an athlete – like I was – or have a side job, college life might not feel as “free” as you once thought it might be. Well, I am […]

They piled up body bag on top of body bag on top of body bag. After a while, 1,200 corpses lay on the ground. Thank God, they were not real. They were part of an advertising stunt. “Tobacco kills 1,200 people every day. Ever think about taking a day off?” The stirring message was shouted […]

As the rapidly evolving digital landscape continues to impact marketing efforts for brands across the country, it’s no surprise that Super Bowl strategies have shifted in today’s era of the super connected and hyper-engaged consumer. Hear from executive leaders at Gatesman+Dave on what they think makes for a sound Super Bowl strategy in 2015. And, […]

I won’t bemoan anyone for giving something a go. Hell, I tried podcasting back in 2008 and it flopped miserably. And I’m actually being cavalier about it, it was a colossal tanking for the ages and I could give you the “I learned so much” line, but it was a true disaster. That’s why I’m […]