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The sharp and spiraling decline of writing ability has been well-documented, blamed all too frequently on the rise of text messaging, emoji, SnapChat, and spellcheck. In a world in which social media platforms prize updates that are pithy and to-the-point, it’s no wonder we’ve come to communicate in visual, hashtagged, and often grammatically-incorrect ways. Still, […]

Take a second and think about the last pitch you made that amazed you, but was a dud with the client. Now ask yourself how many critical strategic elements you addressed while creating that pitch that you didn’t illustrate in the meeting.  Do you think it would have made a difference?  Confidence in your ideas […]

The McDonald’s World Cup campaign that kept their production crew up all night to get crafty. by Alex Reeves Whatever you think of their product, McDonald’s care about their advertising. Having been pronounced Creative Marketer of the Year by Cannes Lions, they were sure to do some interesting things with their status as a World […]

Let’s just say it and get it out of the way, potato salad is delicious (opinion) and irrelevant (fact). What it represents, however, is anything but. The question everyone is REALLY asking is: once you’ve filled the bowl, what are you going to do with all that extra? Feed the hungry, buy vintage star wars […]

Stop and think for a minute about all those juicy ads you’ve seen this week.  Now ask yourself, what metrics are they using to track those, and more importantly why?  Key performance indicators and analytics, properly done, are about measuring how close you are to hitting your stated objective, building good ones means understanding what […]

Have you ever come across someone doing something so right you can’t keep it in? Thought so. I heard on the radio (smart targeting wink, wink), that T-Mobile’s latest promotion “Un-carrier 6.0″ is to give their users unlimited data, connected to streaming music. That’s right folks, if it’s streaming, and it’s music, it doesn’t count. […]