It’s no secret that video has become pretty much a default go-to element for consumer campaigns. Brands that as recently as a few years ago would never have dreamt of producing high-quality 15- and 30-second spots are now running ads on video sites and integrating mini-movies into their...

TV Networks have been at a marketing disadvantage for decades compared to other industries. The digital world has brought about the ability for brands in retail, financial services, healthcare, and others to reach and advertise to consumers in a measurable manner. Using retail as an example, if...

Just as strict parents do children, brands have a tendency to hinder ad in fear of a dreadful outcome. Brands still want assurance that their messages are delivered and received by engaged consumers in a safe space. It’s 2016 and potential danger is always lurking around the corner, which...

The prevalence of video as a source of entertainment, news and communication in today’s world is undeniable. In fact, one third of all online activity is spent watching videos. So naturally, YouTube, Facebook, Snapchat, Instagram and Twitter are all dedicating massive resources towards...

In its relatively brief history, digital advertising has changed dramatically, and at such a dizzying rate, that many brands have struggled to keep pace. Technologies, methodologies, platforms, advertisers, and publishers are constantly entering, leaving, and manipulating the marketplace. What...

I started my career as a systems engineer at Lockheed Martin. My job specifically centered on mission operations for a satellite-based military communications system. It’s a pretty far departure from my current role in the ad tech industry, but working in defense has had an immeasurable...

The UN wants you to see the Syrian refugee crisis with your own two eyes, celebrities mock (and celebrate) celebrity endorsement in new video, fast-food wants a facelift, Facebook wants to help advertisers, and good ads + bad sites = sketchiness for all involved. Read below for this...

If the popular meme “get you a man who can do both” could be applied to brand mascots, then Hamburger Helper’s Lefty would easily be tweeted with two then and now side-by-side images featuring the oven mitt’s endless versatile popularity with fans. Debuting on...

Advertisers know that sporting events present some of the best times to get in front of a massive audience. And you and I, as those viewers, expect to be “wowed” with new and exciting creatives that we can talk about at work the next day – c’mon, how long was...