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Advertising Week Blog This Trust Won’t Rust: Brand Equity in the Digital Age

trustLet’s start with the big picture: People don’t shop late at night in dark alleyways. Online and offline reputations are built, maintained, and sometimes destroyed by turning up on the wrong side of your audience’s core values, trust  is king. The digital age is one of biased influencers, open information, and more opinion in more […]

Advertising Week Blog Here’s To The Dons

donThe voiceover community is interesting — and it has layers. If you’re looking at it from a Hollywood perspective, you could likely break it down into the following: constantly working actors, extras, characters and, of course, the A-list. A “constantly acting” voice talent would be someone like Bruce Davison who was in the highly entertaining […]

Advertising Week Blog Nostalgia Is In And It’s About Time

retropepsiNostalgia is in. At least that’s what I was told the other day by a guy on a radio advertisement. I can’t even tell you what he was advertising, but I agree with him on the assessment; nostalgia is definitely in. I can’t pinpoint when it started. Seems like it might have been when everyone […]

Advertising Week Blog The Marketers Creed

newman-heroI was having lunch yesterday with the VP of Marketing for a pretty famous craft brewery here in Southern California. The type of brewery that has an amazing story and a great name, but at times lacks in brand direction. The gentleman I was having lunch with comes from big beer marketing. You know, the […]

Advertising Week Blog INFOGRAPHIC: Today’s Connected Shopper

conshopheroThink about the path you took to purchasing something lately. Seriously, take a second and think about that moment you said, “Hey, I think I might want this.” Where – or how – did you discover it? Did you explore and research it? How did you purchase it? Digital is clearly taking a starring role […]

Advertising Week Blog #CatsSaveTigers: Raising Awareness For Tigers

cats-heroDid you know that there are only 3,000 tigers left in the wild? According to WWF, there has been a staggering 97% drop in wild tiger population over the past 100 years. Hearing these facts drove the team at Mr. President in London to action with their partner, Greenpeace. “Being addicted to LOLcats, an idea […]

Partners

Our partners work with us to deliver high impact, integrated programs during Advertising Week.
Amazon Media Group
Millions of people come to Amazon to find, discover and buy products every day. We’re obsessed with making their shopping experience the best it can be, and advertising is part of that experience. Our advertising program is based on more than 17 years of personalization experience and informed by billions of observed shopping behaviors. This results in advertising that is more precise and more relevant for our customers, enhancing their experience on our sites.
Exponential
Exponential Interactive (www.exponential.com) is the global provider of advertising intelligence and digital media solutions to brand advertisers.

Our e-X Advertising Intelligence Platform combines proprietary audience data and technology to deliver advertising intelligence that enables smarter, better-informed marketing decisions.

Our audience engagement divisions - Appsnack, AdoTube, Firefly Video and Tribal Fusion - apply advertising intelligence to deliver high-impact, high-engagement campaigns across display, video and mobile media.

Exponential offers solutions in 22 countries worldwide.
Fortune
FORTUNE is a global leader in business journalism with a combined audience of more than 13 million readers in print and online. FORTUNE’s major franchises include the FORTUNE 500, the 100 Best Companies to Work For and the Fastest-Growing Companies. FORTUNE hosts a wide range of annual conferences, including FORTUNE Most Powerful Women, FORTUNE Brainstorm Tech, FORTUNE Brainstorm Green and the FORTUNE Global Forum. FORTUNE was the first business magazine with an iPad app and has more than 1.3 million followers on Twitter.
Microsoft
Microsoft Advertising provides advertisers and publishers with digital media and support to help drive deep and profitable engagement with consumers across Microsoft’s devices and services. This includes a media network that reaches hundreds of millions of consumers around the world, and services and sales support to help advertisers and agencies untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertising makes buying and selling simple on leading media and innovative devices that include Windows 8, Windows Phone, Xbox 360, Skype, Bing, MSN and more.
NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
NCC Media
NCC Media is an advertising sales, marketing, and technology company that harnesses the enormous reach and consumer power of cable television programming, new interactive technologies, and online products in every US market. We work on behalf of virtually all of America’s leading regional and national advertisers. NCC is headquartered in The Chrysler Building in New York City with over 450 employees across 17 offices nationwide.
The Wall Street Journal
The Wall Street Journal is America's most-trusted and largest newspaper by paid circulation with more than 2.2 million subscribers and is an indispensable digital news source with 33 million global unique visitors each month. Spanning 12 editions in nine languages, The Wall Street Journal delivers the largest audience of affluent and influential consumers across platforms and regions.
Yahoo!
Yahoo is focused on making the world's daily habits inspiring and entertaining - whether you're searching the web, emailing friends, sharing photos with family, or simply checking the weather, sports scores or stock quotes.
Acxiom
The skills and dedication of our associates transformed Acxiom from a small data processing company into a market leader.
 
Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America.
 
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.
Marketo
Marketo provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 320 third-party solutions through our LaunchPoint ® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries.
Millennial Media
Millennial Media is the leading independent mobile advertising platform. The Company’s unique data asset and full technology stack enable its demand and supply-side clients to garner meaningful results to drive their business. Based on its mobile-first approach to data, technology, and audience targeting, Millennial Media is leading the market by connecting consumers with relevant messages across screens. For advertisers looking to reach and engage with consumers, Millennial Media offers a broad array of solutions, delivered through brand, performance, and programmatic approaches. For developers and publishers, the Company offers a comprehensive set of managed and automated services to maximize revenue.
MLB Advanced Media
New York's largest born-and-bred high tech company, MLBAM is the interactive media and Internet company of Major League Baseball. Its proprietary technology infrastructure manages live multi-platform video content for dozens of clients. It captures, encodes and distributes 25,000 live video events annually.
AOL
AOL is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world.
Criteo
Criteo has grown to be a global technology company that enables e-commerce companies to leverage large volumes of data to efficiently and effectively engage and convert their customers.

With our predictive software algorithms, coupled with deep insights into consumer intent and purchasing habits, we are able to price and deliver highly relevant and personalized advertisements in real-time.

Every day we are presented with billions of opportunities to connect users with relevant messaging. Partnering with our clients to optimize our advertising placement decisions based on data and activity on their websites, Criteo helps improve online shopping by allowing them to reach more customers and to increase their volume of online sales.

To this day, we operate globally in 37 countries and have 15 offices worldwide. Furthermore, we partner with over 4,000 clients and are in direct relationship with over 6,000 publishers.
Getty Images
A pioneer in digital media

In 1995, Mark Getty and Jonathan Klein founded Getty Images to bring the fragmented stock photography business into the digital age. And that's exactly what they did. We were the first company to license imagery online - and have continued to drive the industry forward with breakthrough licensing models, digital media management tools and a comprehensive offering of creative and editorial imagery, microstock, footage and music.
Google
Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.