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History was made on October 2, 2009 when it was announced that the 2016 Olympics would be held in Rio de Janeiro, the first South American city to ever host the games. But as thousands celebrated, something magical was happening. Two icons were born from that “explosion” of universal...
"The Displaced" could well be the title of a film about the plight of old-school marketing and media executives in the age of digital disruption. Instead it's a beacon of light that shows the way forward for how those folks (and their companies) can thrive through...
Internet Video is exploding. Facebook Live. YouTube. Instagram. Hulu. Netflix. Amazon Video. Snapchat. ESPN. Vevo. Consumers have more choice (and more control) over media consumption than at any other time in history. But for marketers, during this significant time of innovation and...
There are now very few brands that aren’t working with influencers in some capacity.  In fact, according to recent research just 18% aren’t . And they’re not just being used for their reach. We’re seeing them featured on billboards, TV and print. So what does that...
We can now binge watch an entire TV series the instant it’s released, book taxis within minutes and order our favourite meals the moment the hunger craving sets in. Amongst all this disruption, airports are also in the midst of huge social change. At their most basic, travellers will soon...
The big Innovation winners at Cannes this year send a strong message: this festival of creativity rewards innovation that solves real problems sustainably, at serious scale. The problem: Sea birds and turtles fatally ingest the plastic rings that hold six-packs of cans together. The...
Sex sells and it seems that Cannes have been in on the act as well this year. The themes and titles have developed from that of gender issues to one of sex and relationships. Sex: The Final Frontie r: Foresight meets Foreplay , Sex, Lies and Advertising , The Erotics of Branding , The Art...
Given the choice between something fun and something not, I'm guessing I know which one you would pick. As insights go, “fun things are more fun” isn’t going to win any strategists a promotion or cause the creative team to run to their notepads with eureka ideas. Maybe...
As long ago as 1490 BC, it was noted in history books that the origin of raisins came from sun-dried grapes. If you won a sporting contest in Greece or Rome, you were likely given raisins as your prize. And if you felt sick, or even afraid of aging, Roman physicians would prescribe raisins as...