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#AWEurope returns to London 20-24 March 2017.
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Relive the excitement of Advertising Week

AWEurope returns to London on March 20-24, 2017.

Look back at highlights from #AWASIA 2016.

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Did you know that voters in the age group of 18-34 years are most interested in social rights issues? Born between 1977 to 2000, the millennials, also popular as Gen Y or ‘generation me’ are a force to be reckoned with. They’re not only going to revamp the economy and how...
New technology and trends that provide us with tools to shape our clients’ brands in order to tell the most impactful creative story possible are one of the hottest topics within the advertising industry. Virtual and augmented reality capability allows brands to immerse their customers...
Side Effects: The New World of Marketing Pharmaceuticals in America - Advertising Week 360 Live from the Nasdaq Studios in Times Square. “A common list of side effects include…” You can’t watch live television these days without hearing that familiar...
Oh, Vine. Parting ways really IS such sweet sorrow. While we can’t say that we didn’t see it coming, given all the recent changes to the Twitter platform, we are secretly holding out hope that you’re punking us and re-skinning it to live within the Twitter platform. But...
Each year, a trio of eerie-istible characters makes their descent onto grocery shelves everywhere, casting a haunting glow over the cereal aisle. A dark, mysterious count…. A lumbering, hulking monster… A floating, blue spirit… Their arrival signifies that they...
He once cheated death… And death was perfectly okay with it. The newest Most Interesting Man in the World has arrived with a bang. Formerly portrayed by actor Jonathan Goldsmith (last seen jet setting off to the moon), the latest incarnation of the Dos Equis spokesperson is played by...
While B2B brands may observe the success of Broad City Emojis and see how Red Bull can dominate on Snapchat , they struggle to see the takeaways that can help them communicate their own brand value to the new class of millennial business decision makers. One place to start taking cues is...
Humans evolved to retain visually communicated information Humans are visual species. The first sign of sophisticated human intelligence dates back 40,000 years to cave drawings discovered all over the world. The intricate depictions of historical and future events demonstrated initial...
Scene: It’s 2017, and your CEO calls you in. She asks about your market segmentation—you have five personas, based on demographic data. Then she hands you a report from the data scientist. He’s identified nine distinct segments, based on purchase intent and customer behavior,...