Yahoo! presents a look back at Day 4 of Advertising Week in New York City. #AWNEWYORK DAY 4 from AdvertisingWeek on Vimeo .

Yahoo! presents a look back at Day 3 of Advertising Week in New York City. #AWNEWYORK DAY 3 from AdvertisingWeek on Vimeo .

Evolve or die. It’s as true in business as it is in biology. Just ask Kodak. Problem is, legacy businesses—let’s say those born before the digital age—can’t always move quickly when something upends their model. Little things slow them down. Like factories,...

The votes are in, the polls have closed, and Decision 2016 has been made! On Monday September 26, 2016, brand mascots celebrated Advertising Week’s 13th Annual Madison Avenue Walk of Fame — the advertising industry's version of the Hollywood Walk of Fame — by inducting...

The first time I experienced live action Virtual Reality (VR) film, I instantly knew that this was an incredibly powerful new medium with which we could not only drive a lot of awareness around the challenges we face as a global community, but also do a lot of good. At Matter Unlimited, we...

Yahoo! presents a look back at Day 2 of Advertising Week in New York City. #AWNEWYORK DAY 2 from AdvertisingWeek on Vimeo .

I am not a teacher.  But I spend enough time around them to hear this hushed after-hours question about students veering outside the norm:  Do they have a label? That can’t be good, the label.  In politics, labeling is a close cousin of name calling....

With so many distractions in the advertising business––trying to win awards, new business, and creative street cred––it’s sometimes easy to forget what’s at the heart of this endeavor: bringing people together. Try watching the latest Apple spot without...

As our mobile devices become more powerful, and we become more tied to them, the ability to serve effective cross-screen advertising has never been better. When I talk about cross-screen advertising, I always go back to the word relevant . The type of ad format, the messaging, when and where...