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With a marketplace in constant flux, brand leaders are looking to Advertising Week as the place to separate signal from noise, reconnect with peers, and walk away with insights that will actually move the needle.
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OtterBox announced their brand mascot Ollie, a fun-loving otter, had gone missing. The brand put out an SOS on Instagram and encouraged OtterBox fans to join in the search via social media in the “Find Ollie” sweepstakes.
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In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement.
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DMEXCO has undergone an identity change in recent years, from Cologne’s answer to Cannes Lions with all the global hubbub it attracts, to a European-focused, business-first conference.
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As the martech industry scrambles to designate the official method for elevating visibility in the AI era, too much energy is wasted sorting competing abbreviations. It’s time to make a choice.
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Attribution on its own offers convenience. Incrementality on its own offers clarity. But in tandem, they create a feedback loop that’s both fast and grounded in reality.
Generative AI is changing how we create and share images, but also how we think about ownership, fairness and credibility.
Remember that SPO is an ongoing process – you’ll want to regularly review performance metrics, adjust bids and budgets based on performance, and test new inventory sources and partners.
Commerce media’s evolution is far from over, but it’s already clear that it is rewriting the playbook for what programmatic can and should be in the next era of digital advertising.
The market is moving toward systems that are more integrated, more intelligent, and more dependent on clean, connected data.
This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.
With the right data strategies in place, the TV advertising industry can mirror the agility of its audiences.
More than five decades later, Mr. Owl and the iconic ad are back in a newly refreshed “How Many Licks?” commercial.
The point isn’t to replace the platforms; it’s to widen the focus.
In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement.
Generative AI is changing how we create and share images, but also how we think about ownership, fairness and credibility.
The point isn’t to replace the platforms; it’s to widen the focus.
An AI-driven future creates challenges for agencies, especially when it upends the traditional pricing model. But it doesn’t have to be doom and gloom.
Remember that SPO is an ongoing process – you’ll want to regularly review performance metrics, adjust bids and budgets based on performance, and test new inventory sources and partners.
Read More →
With the right data strategies in place, the TV advertising industry can mirror the agility of its audiences.
Read More →
According to GWI’s insights on Gen Z’s key spending habits, in the world of gaming and digital media, many Gen Zers don’t hesitate to pay for the extras and customization they want.
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Digital advertisers are well-versed in the practice of retargeting and the ability to reach consumers who have visited a certain site or looked at a product.
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While TV has traditionally been viewed as an upper-funnel activity, with the vast reach of broadcasters a perfect vehicle for driving brand awareness, thanks to these initiatives it is now fast becoming a full-funnel proposition.
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Interactivity on CTV won’t scale on ambition alone. It requires thoughtful design, resilient infrastructure, and a relentless focus on the viewer.
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Even if only a small portion of viewers stick around for a 15-minute video ad, that group becomes more clearly defined as high-intent users.
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