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By Chengcheng LI, Account Hero at SuperHeroes For years, the fashion industry operated on an…
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By Tomas Forsbäck, CEO and Founder, Readpeak In November 2025, the Interactive Advertising Bureau and…
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By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about…
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By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is…
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By Paul Sobel, CEO, Dataline The April 20 edition of Marketecture is perfect. It’s the…
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By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant mastering two or three platforms. Google, Meta, and, later, Amazon defined the rules of engagement—each a walled…
By Sarah Potemkin, Canvas Worldwide, SVP- Managing Director-Performance Media In the mid-1970s, Kodak invented the…
Retailers should have a goal enabling brands to reach high-intent shoppers at the precise moment of purchase decision, with measurable, closed-loop attribution tied directly to POS sales data, something few digital channels can replicate.
When the data is clean, wastage drops, performance improves, and user experience is better.
Martech buying needs to get back to the fundamentals of what a market is supposed to do: connect serious buyers with qualified vendors.
The next phase of advertising will not be defined simply by who automates the bid best.
In 2026, the businesses that win aren’t the ones launching the loudest campaigns. They’re the ones showing up consistently.
Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
What do you know about the Dole Food Company mascot, Bobby Banana?
Much of the fragmentation that defines digital advertising today exists because humans are stitching together dozens of tools, intermediaries and data layers.
The question isn’t whether your brand is ready for AI. It’s whether your operating model is ready for anything at all.
The audience isn’t going anywhere. The targeting, measurement and self-serve tools will get built because OpenAI can’t scale a real ads business without them.
This is retail media’s own MACH moment, and this shift into open and transformative technologies is essential for those who are serious about making retail media work to its full potential by cutting costs and speeding up innovation.
By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is…
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Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve.
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The Smart TV Home Screen isn’t just another ad slot. It’s the entry point to the entire CTV experience, guiding attention, shaping engagement and influencing what viewers do next.
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YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control.
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The World Cup offers a global stage. It should not become a case study in how advertising changes the game. It should be an example of how advertising evolves to support it.
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Every scene is a potential brand moment. The question is whether you’re in them.
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Audio already has the audience and the cultural relevance. Now it’s time for it to earn its performance credentials.
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