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The Problem Isn’t Needing More Data, but Knowing What the Data Is For
Are you measuring more than ever, but feeling less certain about what the numbers actually prove? -
Shape-Shifters: Escaping the Mass of Mediocrity
Fourth in a five-part series exploring the findings of the Brand Currency Index™ – a proprietary study by Social Element measuring the value of brands on social media. -
Every Brand Has a Social Contract; It’s Time to Articulate Yours
The three archetypes that make a brand’s relationship with its audience visible, and actionable. -
Fame Is Not the Same as Currency
Have you ever wondered how your brand stacks up against others on social – not just your competitors, but other industries? -
Takeaways From the 2026 FIFA World Cup for Marketers
Here’s what I learned from watching and engaging with the content across screens, channels, and platforms during the 2026 FIFA World Cup: -
Spain Won the World Cup. The Underdogs Won the Media Game.
Spain won the World Cup, but underdogs found the media nobody else thought to buy. -
Why Some Brands Matter, and Some Brands Don’t
Have you ever tried to prove the value of social – and found yourself reaching for metrics that don’t quite say what you mean? -
Catch Them Forever: How Pokémon Became the World’s Most Resilient Brand
Thirty years in, the franchise isn’t coasting. -
The Latest AI Divide Isn’t About Technology
Companies have begun to make very different choices about AI.
Recent Articles
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Measuring AI Visibility in the Age of Generative Search
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Retail Media Has Been Measuring the Wrong Things with Inmar Intelligence’s Leah Logan
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What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB
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The Playbook for Building an AI-Ready Decision Layer
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Shopping for Good Impressions Requires More Than SPO
FOCUS ON ARTIFICIAL INTELLIGENCE
Measuring AI Visibility in the Age of Generative Search
By Becky Johnson, Advertising Week Writer & Podcast Host For years, marketers have relied on familiar signals to understand whether their brands were being discovered online. Rankings, clicks, impressions, and […]
What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB
AI is changing quickly, but as Caroline points out, marketers don’t have to navigate it alone. By bringing together expertise from across the advertising industry, the IAB is helping turn emerging questions around AI visibility, disclosure, and measurement into practical frameworks marketers can use today.
The Playbook for Building an AI-Ready Decision Layer
Preparing for agentic AI doesn’t require replacing the entire martech stack. It starts with improving the quality, accessibility, and consistency of consumer intelligence within existing systems.
AI Is Amazing. Your Ads About It Still Have to Be True.
The lesson: product demonstrations are a legitimate way to show off AI capabilities, but they must accurately depict what ordinary consumers will actually experience.
