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The next era will be built on delivering connected customer experiences. It’s time to break down historical silos and champion integration.
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By R. Larsson, Advertising Week As brands continue to refine and simplify their digital ecosystems,…
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By Dave Helmreich, CEO, TripleLift Every World Cup cycle sparks the same conversation: which brands…
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By Andy Squire, RVP EMEA, Brave Search advertising looks neat on the surface. The Google…
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The open internet needs to be focused on how technology creates that value, and in a way that matches the simplicity and efficiency of the walled gardens.
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By Mike Murphy O’Reilly, Global Head – Media & Brand Partnerships, Dexerto When Grand Theft Auto VI arrives on November 19, it won’t just be the biggest game launch in history, it…
By Julie Selman, SVP Head of EMEA, Magnite For years, the programmatic industry has relied…
Independent and regional retailers drive the majority of off-premise transactions in this country. So why are they still treated as a secondary channel?
As the World Cup brings together fans from every corner of the globe, it highlights the fact that the rules may be shared, but the expression of the game reflects culture, history, and identity. You can see it in the way teams move and celebrate.
Creator marketing is no longer operating at the edges of the media mix. Increasingly, it is becoming the media mix.
I’m already seeing some of the least engaging advertising of my life out in the world because someone who doesn’t know better—or in some cases, should know better– thinks it looks “good enough”.
Streaming gets most of the attention in today’s TV landscape, for good reason.
Fees can pay for execution, but they don’t perform. Advertisers need to investigate to ensure as much of the budget is going towards working media as possible.
Chan shares new research on consumer trust and explains why the brands that put people first will have the advantage.
I’m already seeing some of the least engaging advertising of my life out in the world because someone who doesn’t know better—or in some cases, should know better– thinks it looks “good enough”.
By Hugo Welkers, CEO, Refinery89 The classic list of blue links is an afterthought in Google’s new vision for search. In its most recent annual I/O conference, the tech giant made it…
By Dharmesh Patel, Global Curation Strategy Lead at OnAudience As agentic AI systems take on more responsibility for campaign optimization and activation, advertisers are paying much closer attention to the quality of…
Streaming gets most of the attention in today’s TV landscape, for good reason.
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By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is…
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Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve.
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The Smart TV Home Screen isn’t just another ad slot. It’s the entry point to the entire CTV experience, guiding attention, shaping engagement and influencing what viewers do next.
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YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control.
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The World Cup offers a global stage. It should not become a case study in how advertising changes the game. It should be an example of how advertising evolves to support it.
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Every scene is a potential brand moment. The question is whether you’re in them.
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