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The broader shift underway is not about replacing existing demand sources, but about expanding how publishers think about allocation.

TV won’t develop into the biggest performance channel by importing the old behavioral targeting model into streaming environments, or recreating the bottom-funnel auction dynamics that made other performance channels expensive.

Fox’s acquisition of Roku reflects a broader industry shift toward integrated media ecosystems where content, technology, data, and advertising operate together rather than as separate functions.

Streaming gets most of the attention in today’s TV landscape, for good reason.  

By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is under pressure. Over the past two decades, the number of local journalists in the United […]

Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve.

The Smart TV Home Screen isn’t just another ad slot. It’s the entry point to the entire CTV experience, guiding  attention, shaping engagement and influencing what viewers do next.