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Is the Open Web Dying? It’s Complicated.
Don’t treat agents as a threat to traffic, but as a new audience worth serving. -
The Clean-Signal Advantage: How Predictive Marketers Beat AI-Driven Ad Fraud
Against the more than $750 billion spent on advertising last year, that share was roughly $165 billion that never reached a real customer. -
Did Mr. Clean Have a Lesser-Known “Mean” Jingle?
By Heather Taylor Mr. Clean’s appearance has changed significantly over the years since his 1957 debut. He was initially drawn to look like a genie by the creatives at ad […] -
DMEXCO 2026: AI Hype Is Out. Proof Is In
DMEXCO has just wrapped up in Cologne, and this year it felt different from past editions. Less flash and more substance. -
Advertising Doesn’t Need Another Purpose Campaign
Purpose doesn’t require a massive initiative or a perfectly packaged campaign. It requires finding something meaningful, connecting it to the business and continuing to show up. -
Better Creative Can’t Fix Broken Social Media Infrastructure
Feed errors go unfixed because no one owns feeds as a strategic asset. -
The Whole Person Approach to Health Marketing
By Becky Johnson, Advertising Week Writer & Podcast Host A person searching for health information in the middle of the workday may have time to read an article and consider […] -
Agencies Are Rebuilding Search Teams for the AI Era
The agencies that are furthest ahead right now aren’t necessarily the ones that renamed their teams the fastest. -
When Culture Scales, Who Owns the Value?
The brands that endure won’t be the ones with products no one can copy.
Recent Articles
FOCUS ON ARTIFICIAL INTELLIGENCE
Is the Open Web Dying? It’s Complicated.
Don’t treat agents as a threat to traffic, but as a new audience worth serving.
When AI Writes, Who Owns the Thought?
AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.
Everything We Tried First to Get Marketers Using AI Failed
That success dip, at the beginning, is going to happen. But make sure you are actually paving the way for future success.
AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
One of the biggest strategic mistakes marketers can make is treating every AI platform as equally important. The right priority depends on the company’s audience, buying journey and industry.
