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NEWS
from AW360
Netflix makes holiday travel less painful, CNN taps Casey Neistat for his millennial following, Amazon enters the header bidding race, OK Go has another amazing video (and a good cause to go with it), and the Salvation Army wants you to give those holiday cards you see on Facebook a second look....
At first glance, Twitter’s instantly recognizable brand mascots might appear to be nothing more than “Twitter Bird” and “Fail Whale,” but take a closer look. Through sea and sky, this iconic tweeting/error page alerting duo have a unique backstory that highlights...
Earlier this year, an ad agency in Japan hired a robot to work as its new creative director. Why not? Virtually every other biped seems to call themselves one. We’ve recently tried to recruit a new one and found the variation between their capabilities and skill-sets to be wider than...
Regardless of your position on the outcome, it’s safe to say that the 2016 presidential election will not soon be forgotten. And no matter which way our political affiliation or candidate preference may have leaned, we will all take away a number of lessons from this presidential campaign....
Does any of this sound familiar? You pride yourself with keeping up with market developments, and down with the kids. You've horrified your children by posting a video of yourself on Snapchat and follow a few Kardashians on Instagram. More to the point, you and your media agency have...
Website and blogs bribing you to whitelist their page in your adblocker, pre-rolls begging you not to skip them and products placed conspicuously in your favorite VOD series. Welcome to the realm of today’s advertising, where business models are crumbling, systems are failing advertisers...
Imagine, for a moment, that you’re at an agency founded by two women, where the executive leadership team is 50% women, and 60% of 140 employees are women. Add to that, a growing list of clients, an impressive body of work, leaders who value their people, transparency that goes a long way...
The Housing Crash of 2008 seemed to happen suddenly and unexpectedly. I say “seemed” because few things truly happen unexpectedly, and few things are as closely watched as the US housing market. Except for, maybe, the US elections. What we know now is that, while the housing...
Channel 4 has just announced plans to introduce the first ever interactive ads on British TV. Launching first on TV streaming and media player Roku, before coming to a TV screen near you, interactive ads will enable viewers to select different ads, watch additional content and, most excitingly,...