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The big Innovation winners at Cannes this year send a strong message: this festival of creativity rewards innovation that solves real problems sustainably, at serious scale. The problem: Sea birds and turtles fatally ingest the plastic rings that hold six-packs of cans together. The...
Sex sells and it seems that Cannes have been in on the act as well this year. The themes and titles have developed from that of gender issues to one of sex and relationships. Sex: The Final Frontie r: Foresight meets Foreplay , Sex, Lies and Advertising , The Erotics of Branding , The Art...
Given the choice between something fun and something not, I'm guessing I know which one you would pick. As insights go, “fun things are more fun” isn’t going to win any strategists a promotion or cause the creative team to run to their notepads with eureka ideas. Maybe...
As long ago as 1490 BC, it was noted in history books that the origin of raisins came from sun-dried grapes. If you won a sporting contest in Greece or Rome, you were likely given raisins as your prize. And if you felt sick, or even afraid of aging, Roman physicians would prescribe raisins as...
As adland’s luminaries gather in Cannes, it’s a good time to reflect on the current state of creativity. And to see how many of this-years award-winners will be able to point to the science that lies behind their creativity? Just how many of the campaigns and platforms were...
"How charming it would be if it were possible to cause these natural images to imprint themselves durable and remain fixed upon the paper!"   - William Henry Fox Talbot In 1846, Fox Talbot diarised his struggle to produce lasting images. At this time photography was...
It's hard to miss Samsung's impressive Virtual Reality presence at the Palais des Festival in Cannes. I think I had more fun watching visitors experience it than actually strapping on a headset. Well, on second thought, I enjoyed experiencing it myself more. And that’s because...
This topic could easily take a whole book to discuss, so below is a quick summary on how content, social media, PR and SEO relate to each other. Let’s start with a definition: Content marketing is a strategic marketing approach focused on creating and distributing valuable,...
With constant screen-swiping and nano-second attention spans, it's amazing to discover that there’s still a medium that engages nearly 4 million people undistracted for up to an hour: podcasts. Could this offer advertisers that holy grail, a motivated and engrossed audience?...