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2016 Sept 26 - 30 NYC

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Public Relations According to the Public Relations Society of America (PRSA), public relations is defined as a strategic communications process that builds mutually beneficial relationships between organizations and their publics. An “organization” can be can anything from a...
Live video is making the world more interconnected than ever before. Real-time broadcasting is now being leveraged for a multitude of purposes, whether it is uploading a video to a friend’s social media page, reporting breaking news, or updating audiences digitally from a major event. It...
Artificial intelligence is one of the most transformative types of technology that we have ever seen. This is a strong statement and one that I do not make lightly. While Forrester Research believes that over 25% of the job tasks in the world will be impacted by AI as soon as 2019, I believe...
Sun, freedom, the great outdoors. Maybe a little Xbox. Wall-to-wall cartoons. FREEDOM. One thing’s certain about the carefree days of Summer – however you spent yours, the chances are the family shopped on Amazon. Especially with the arrival of Prime. Not just making those...
Artificial intelligence (AI) has been around for a long time. Powering Google’s page rankings and haunting cable provider phone calls, it just hasn’t been as visible as the topic is today. AI has been buried in tech you interact with everyday, built by big companies to deliver more...
Think back on all of the media you consumed yesterday - as a consumer, how many marketing messages do you think you saw? The estimated number is 7,000 (Forrester Research, “The State of Consumers and Technology Benchmark”) – but of course, it’s nigh on impossible for us...
Chatbots are technically not a new invention. Simple forms of intelligent digital assistants have been around for some time now. Remember the Microsoft Office Assistant ‘Clippy’? He was first introduced in November 1996 to help Microsoft users when using their software products. And...
Did you catch the U.S. women’s gymnastics team win the gold in Rio? And if so, did you watch it on a desktop, your phone or the TV?  Does it even matter? Millions of consumers viewed the Rio Olympics on a device other than their television set, as NBC streamed 4,500 total hours of...
When I first heard the phrase “Celebrity Creative Director” my mind immediately thought of Bill Bernbach and David Ogilvy –the Creative Directors I studied in the classrooms at School of Visual Arts. There are also the “Celebrity Creative Directors” I’ve been...