Legacy publishers have always known how to tell stories. But today, storytelling alone isn’t enough. To thrive, they must also engineer how that story is experienced across platforms, formats, and communities.

The brands that thrive on social won’t be the ones chasing trends or chasing likes. They’ll be the ones that connect content to commercial impact and prove it.

The marketers who take the time to understand, respect, and speak directly to women—across generations—are the ones who will build loyalty, love, and long-term market share.

As your brand looks to the future, know who you are, stand strong by your value commitments, and don’t fall into the trap of risking long-term brand meaning.

We work in an industry that shapes how people experience the world, and we know that comes with responsibility. Let’s bravely think about what we can do about loneliness.