Advertising Week

Measurement Masterminds: We Put Marketing’s Measurement Experts on the Spot

By Helen Myers, Advertising Week Correspondent Milka Privodanova, VP Large Customers International at LinkedIn, led…

Sequoia ID: Reach the Highest-Intent Audience in Digital — at Display Prices

Every new targeting signal follows the same curve. Early movers get premium performance at low competition. Then the market catches up.

How Publishers Are Unlocking $10–$30 CPMs From the AI Audience Their Ad Stack Can’t See

AI audiences are at the beginning of that curve. The publishers who build the muscle now — who learn which segments perform, which formats convert, which AI sources deliver the best ROI — will have a structural advantage when this becomes the default.

Peer Voices Over Polished Pitches — Why Trust Lives in the Crowd, Not the Campaign

Ultimately, the job of a brand in 2026 is to make space for stories to unfold: stories sparked by real experiences and carried forward by the people who lived them.

The Most Underrated Advocacy Channel? Your Letterbox

By combining insights into community influence with precise mail targeting, brands can convert human trust into commercial outcomes, proving that traditional channels still have a role to play in a modern, data-driven marketing strategy.

The Untapped Cultural Power of Niche Communities

Communities do not exist for the benefit of brands. They exist because people want to spend time developing the interests they care about with others who share them.

Advertisers Have Questions that OOH Isn’t Answering

Until the industry starts talking seriously about share, what drives it, what limits it, and how to grow it, OOH’s future will be defined more by comfort than conviction.

What the ‘AI Doomsday Scenario’ Could Mean for Advertising

AI may industrialise advertising, but it will not automate taste.

What the “Bot Fingers” Era Means for Advertising

The industry will need new frameworks and better technology to help clarify what “real” engagement actually means, and it needs them today, not tomorrow.