UPCOMING ADVERTISING WEEK EVENTS

The best experiential strategy understands that the event is one part of that larger relationship, not an isolated spectacle competing for attention for a few days.

Everyone has access to the same models. The advantage comes from knowing what to build, how to evaluate it, and how to compress the cycle from idea to outcome.

Automating resizing, adaptation, tagging, and quality assurance is a practical first step. Removing that work should create room for closer collaboration among creative, media, analytics, and measurement teams.

Growth due diligence is not just a risk mitigation exercise. It is how you discover immediate, post-acquisition value creation opportunities.

As effective as Meta and Google are in finding and converting users thanks to their scale and technology, research shows that optimal performance comes from broader campaigns, including the open web.

The risk is treating an opportunity like this as a straightforward merchandising exercise; just put the tapestry on a mug and wait for the queue to convert.

The industry spends a lot of time talking about platforms and emerging technologies. But consumers rarely think in those terms.

To say that publishers need to run more efficient businesses to survive the next phase of the internet is an understatement. If we do not adapt, the industry risks extinction.

The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it.