Mobile
  • Monday
  • 17  exibitors
  • 11  events
exhibitors
events
The Mobile C-Suite Register
Monday · 9:00 AM · Times Center Hall

After years of promise, mobile has arrived and is driving brand strategy and consumer connectivity and engagement. A gathering of mobile leaders on emerging trends and where mobile is heading in the year ahead.

Brian Morrissey
Megan Clarken
James Connelly
Tim Dunn
Jon Hook
Frank Weishaupt
Donnie Williams
Reaching the Ever Connected Consumer in Mobile Register
Monday · 9:45 AM · Times Center Hall

The era of mobile has arrived. As consumers increasingly become “mobile first” with their media consumption, traditional digital media companies have had to evolve.

In this panel presentation, Verizon and leading members of the ad tech community will speak about how they view the new mobile era, give specific examples of companies and campaigns that have figured it out, and provide actionable advice for brands and agencies about how to effectively advertise.

Kyle West
Jay Askinasi
Mark Balabanian
Omar Tawakol
Mobile Advertising Goes Native Register
Monday · 10:30 AM · Times Center Hall

More and more brands are awakening to the promise of reaching audiences on their mobile devices with native ad inventory. But how can brands buy this highly customized mobile advertising at scale?

Gregory R. Raifman
Ron Amram
Joe Prusz
Stephanie Sarofian
Masters of Monetization: Mobile Register
Monday · 11:30 AM · Times Center Hall

Leading practitioners on the front lines discuss ROI in the burgeoning mobile ecosystem.

Romy Newman
Djamel Agaoua
Bill Blummer
Monica Ho
Colin Jeavons
Alex Linde
Why Winning in Mobile is About Behavior, Not Technology Register
Monday · 12:15 PM · Times Center Hall

In partnership with Google, leading advertisers have discovered that treating mobile as a behavior first, and a technology second, is the way to win. Join top marketers alongside Google's Human Insights lead and Mobile Product Managers to learn how this way of thinking could change the way you do your marketing.

Matt Lawson
Casey Carey
Douglas Rushkoff
Laura Adams
The New Reality: How an Increasingly Mobile Consumer is Impacting Today’s Ecommerce Marketer Register
Monday · 1:15 PM · Times Center Hall

We’ll speak with CMOs representing some of the largest and most innovative online and multichannel retailers, as well as leading publishers, to understand how the growing presence of mobile devices throughout the purchase process is impacting investments aimed at driving online and offline commerce.

Chris Taylor
Jason Morse
Anthony Ha
Will Margiloff
Steve Jacobs
Arel Lidow
Where the Cookie Crumbles: Solving the Cross-Device Problem Register
Monday · 2:00 PM · Times Center Hall

Consumers today are spending more time across more devices than ever before. According to a recent study, 1 in 4 people use 3 devices every day and 2 out of 5 people switch devices mid-activity. This poses a serious problem to marketers who are trying to reach people at every point in the purchase funnel, because cookies – the entrenched tracking tool since the inception of the Internet – simply don’t work on mobile. This panel will focus on how marketers, agencies and ad technology companies are working to solve this problem today. More importantly, the discussion will surface implications that the entire industry needs to address for the future.

Erik Johnson
Adam Gitlin
Wister Walcott
David Wong
Alexa Christon
The New Mobile Metric Register
Monday · 2:45 PM · Times Center Hall

Mobile pioneers discuss how advances in technology are creating new opportunities for revenue and engagement.

Lauren Johnson
John Ferraro
Harry Kargman
Jason Morse
Rujul Patel
Jeremy Steinberg
Bridging Mobile Commerce and Retail: Shopper First, Phone Second Register
Monday · 3:45 PM · Times Center Hall

Mobile usage across numerous retail touchpoints continues to gain popularity, and though most shoppers find the idea of using their phone while shopping appealing, many have yet to adopt it or lack interest beyond price checking. While technology should never lead mobile campaigns, it does help personalize it. This panel will go over how the shopper is interacting with their phone before, during and after shopping, discuss technologies being used to bridge mobile and retail, and show examples of what is and isn’t working.

Naushad Huda
Sanjiv Goyal
Gustav Hoffman
Morgan McAlenney
Cross Screen Summit Register
Monday · 4:30 PM · Times Center Hall

Today’s consumer engages with content across all screens. Content is expected anytime, anywhere without exception. Traditional consumption habits have completely gone by the way side. This deep dive into Cross Screen consumption reveals the opportunities for marketers who can deliver solutions across all screens.

Alvin Bowles
Sarah Baehr
Randall Beard
Adam Berke
Rahul Chopra
Esther Franklin
Manuel Garcia-Garcia, Ph.D
Joan Gillman
Greg Grimmer
Damon Wayans
Gary Yentin
AW Connects: Waze Register
Monday · 6:00 PM · Times Center Hall

Advertising Week’s official nightly Delegate networking event live from the Advertising Week Experience.


Open to all Delegates & Super Delegates

Polar
A2
Polar’s MediaVoice works with more than 450 top-tiered sites and publications worldwide to power, monetize, and scale their native advertising business.
Appboy
B1
Appboy is the leader in effective Marketing Automation for mobile apps.
Thinaire
B2
Thinaire connects people with brands they care about via their most personal mobile devices using radio frequency (RF)-enabled media, products and places.
PubNative
B3
PubNative is a mobile publisher platform fully focused on native advertising for apps and mobile web.
AppLift
B4
AppLift (a HitFox Group company) is the world’s first mobile affiliate network, exclusively focused on mobile games.
Unlockable
C2
Unlockable makes ads more fun: We let people pay for in-app content by playing ad-based mini games.
Placed Inc.
D1
Placed, the leader in location-driven insights and mobile ad intelligence, provides the most complete understanding of consumers’ offline behaviors.
PadSquad
D2
Our leading responsive software combines high-end user experiences and viewable rich media advertising to deliver meaningful touchpoints—measured and proven with an extensive suite of analytics.
Thinknear
D3
Thinknear is a location technology company and full-service mobile advertising network focused on delivering amazing advertising campaigns for agencies, brands and consumers.
EyeEm
D4
EyeEm is a place for photographers of all abilities to share, interact, and learn more about taking pictures on any device.
Retailigence
D5
Retailigence is the leading online-to-offline (O2O) marketing platform for driving product sales, in-store.
Neustar
D6
Identity matters and it’s time to talk about it. As marketers, we need to be relevant all the time and Neustar can help you do just that. We’re your authoritative source for accurate identity information with privacy-by-design at its core.
AARKI
D7
Aarki is a leader in interactive and creative advertising technology for brands, agencies, ad networks and premium publishers.
Quettra, Inc.
D8
Quettra is focused on personalizing mobile experiences and monetization by a deep operating-system level understanding of users.
wywy
D10
wywy helps advertisers to extend their TV campaigns across multiple screens in real-time and to analyze the online impact of their TV advertising.
URX
D11
URX is a technology company that helps marketers re-engage mobile app users across all their marketing channels.
Drawbridge Inc.
D12
Drawbridge is pioneering cross-device ad targeting by using a statistical triangulation technique to estimate a match between a desktop or mobile browser cookie and a mobile device.