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NewAer is the first iBeacon compatible proximity detection and messaging software as a service platform. Our framework allows applications to know what devices are nearby, and even message between them.

At "new air" we created a software-based evolution of Location Based Services (LBS) that we call a proximity platform. Built for Android, iPhone, iPad, OSX and Windows, it enables each to automate actions based upon the presence of other wireless devices nearby. Additionally, our engine for machine-to-machine messaging enables any Bluetooth-Smart capable smartphone, tablet or computer to communicate with another nearby device running our framework. It's a more powerful, and capable solution than Apple iBeacon as it can run on all operating systems and allows any broadcasting radio wave to act as a beacon, even the mobile devices themselves.

Our Kiosk Application runs on Android or iOS tablets, enabling them to detect a nearby wearable, iBeacon or iPhone running our companion software. Once seen, the tablet comes to life to display messages about what is nearby such as marketing information or gate information for a flight. An offer, boarding pass or coupon can be sent to the iPhone from a simple touch of the tablet screen; without requiring the user to remove their phone from their purse or pocket.
There are many tools that measure the performance of a video, using metrics to determine what content is performing best. Virool can tell you why.

Emotions are spontaneous, subconscious and drive over 90% of our thought activity and decision-making. eIQ allows you to quantitatively measure how your brand makes people feel by analyzing the best indicator of emotion: facial expressions. Find out more about how it works and why it matters at the Virool booth in the Times Center lobby.
Adtile is a native advertising solution pioneered for the mobile industry.
Amazon Echo
Amazon Echo is designed around your voice. It's hands-free and always on. With seven microphones and beam-forming technology, Echo can hear you from across the room—even while music is playing. Echo is also an expertly tuned speaker that can fill any room with immersive sound.
Rakuten Marketing
Rakuten Marketing is the global leader in omnichannel marketing, delivering its vision of driving the omni experience - marketing designed for a streamlined consumer experience. Offering an integrated strategy that combines consumer centric insights with e-commerce expertise, Rakuten Marketing aims to inspire better marketing.
Samba TV
Samba TV is the leader in real-time TV data and cross-screen attribution. Samba TV's proprietary technology enables brands and advertisers to target TV audiences in real-time and measure the reach and effectiveness of their campaigns across screens like never before.

Samba TV is the leader in real-time TV data and cross-screen attribution. Samba TV's proprietary Content ID technology is embedded in millions of TVs worldwide, enabling brands and advertisers to target TV audiences on a 1:1 basis and measure the reach and effectiveness of their advertising campaigns across screens like never before. Brands are now able to optimize media campaigns based on a holistic understanding of the consumer journey from ad exposure on any screen to digital engagement and ultimately online or offline conversion.
Sapient Nitro
SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce.

Join SapientNitro for a hands-on virtual reality experience that demonstrates how virtual reality is transforming retail. This experience uses cutting-edge 360° video technology and a Samsung Gear VR headset to create a fully immersive virtual world, transporting users to The Apartment by The Line, a SoHo luxury boutique specializing in home décor, clothing and jewelry. Users can browse inventory, learn more about items of interest and make purchases.
Under Armour
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at
Azubu is a global entertainment network focused on eSports, providing unparalleled gaming, viewing, and interactive experiences for both broadcasters and viewers. Developed with community feedback in mind, Azubu 3.0 delivers a “lean-in” experience for viewers to interact with their favorite games, players, and organizations, while empowering broadcasters with unique customizable toolsets, superior streaming technology, and more.

Azubu is committed to giving our users, broadcasters, brands, and the entire gaming community the ability to experience and interact with streaming like never before. With a controllable modular design, smooth user interface, 24/7 live customer support, and more, we are building a community centric environment that’s focused on eSports and hardcore gaming. From major tournaments around the world, to front and center in the homes of your favorite players, the power is in your hands to determine who you watch and how you watch them. One step at a time, with community feedback and collaboration, Azubu is constantly building a better streaming experience, while supporting the overall growth of competitive eSports.
HTC has a long history of innovation, engineering breakthroughs, and designing the future of how humans communicate - a reputation for creating industry firsts and an appetite for exploring new technologies; Virtual Reality is the perfect space to enter next.

HTC Vive is a first-of-its-kind virtual reality system being developed in partnership by HTC and Valve. The HTC Vive system, comprised of a headset, two wireless controllers designed specifically for VR, and Steam VR base stations renders realistic sights and sounds to transport users to new worlds. The Vive’s introduction of room-scale VR technology allows users to physically traverse and explore virtual environments. The HTC Vive Developer Edition is being showcased around the world to inspire developers to create new virtual reality experiences and show people the power and potential of VR
IM360 is the foremost provider of immersive and interactive content solutions. A joint venture announced in April 2015, IM360 unites Digital Domain, an Academy Award®-winning digital production studio, and Immersive Media, the leading provider of 360° immersive technology. Collectively, the studios aim to further the role of immersive video and virtual reality programming across advertising, television, film and gaming. IM360 has the ability to develop and produce what creative minds can imagine. From branded content to broadcasts, IM360 customers and agents produce the deepest, most engaging video experiences possible.

IM360 will be demonstrating their 360 VR Platform and how it relates to brands and branded content. Their full service platform allows you to capture amazing content and distribute it to any device; head mounted displays (HMD), mobile devices, tablets, desktops and live broadcasts. They have enabled brands such as American Express, Converse, Nike, Mountain Dew and Castrol to create some of the most innovative and memorable content to date. Come check out the next generation of interactive, experiential advertising.