- 20 exibitors
- 11 events
After years of promise, mobile has arrived and is driving brand strategy and consumer connectivity and engagement. A gathering of mobile leaders on emerging trends and where mobile is heading in the year ahead.
The era of mobile has arrived. As consumers increasingly become “mobile first” with their media consumption, traditional digital media companies have had to evolve.
In this panel presentation, Verizon and leading members of the ad tech community will speak about how they view the new mobile era, give specific examples of companies and campaigns that have figured it out, and provide actionable advice for brands and agencies about how to effectively advertise.
More and more brands are awakening to the promise of reaching audiences on their mobile devices with native ad inventory. But how can brands buy this highly customized mobile advertising at scale?
Leading practitioners on the front lines discuss ROI in the burgeoning mobile ecosystem.
In partnership with Google, leading advertisers have discovered that treating mobile as a behavior first, and a technology second, is the way to win. Join top marketers alongside Google's Human Insights lead and Mobile Product Managers to learn how this way of thinking could change the way you do your marketing.
We’ll speak with CMOs representing some of the largest and most innovative online and multichannel retailers, as well as leading publishers, to understand how the growing presence of mobile devices throughout the purchase process is impacting investments aimed at driving online and offline commerce.
Mobile pioneers discuss how advances in technology are creating new opportunities for revenue and engagement.
Mobile usage across numerous retail touchpoints continues to gain popularity, and though most shoppers find the idea of using their phone while shopping appealing, many have yet to adopt it or lack interest beyond price checking. While technology should never lead mobile campaigns, it does help personalize it. This panel will go over how the shopper is interacting with their phone before, during and after shopping, discuss technologies being used to bridge mobile and retail, and show examples of what is and isn’t working.
Today’s consumer engages with content across all screens. Content is expected anytime, anywhere without exception. Traditional consumption habits have completely gone by the way side. This deep dive into Cross Screen consumption reveals the opportunities for marketers who can deliver solutions across all screens.
Advertising Week’s official nightly Delegate networking event live from the Advertising Week Experience.
Open to all Delegates & Super Delegates