The successes of today’s biggest brands illustrate how next-gen stats can inform smarter, more effective advertising strategies. The lesson is clear: brands that embrace these insights gain a competitive edge in today’s crowded media landscape.
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Maximizing the quality of first-party signals through regular tagging audits is a way to enhance the effectiveness of performance campaigns, especially as we move away from third-party cookies. Embracing this practice and performing quarterly audits will help brands to stay ahead and truly connect with their audience.
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Positioning yourself as a brand requires a balanced mix of purpose and pragmatism; of audience insight; and of professionalism, and authenticity.
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Advertisers face an uncertain cookieless future in 2025, but they are galvanized more than ever to identify a better path forward.
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Three of my favorite brand mascots — the Pillsbury Doughboy, Kool-Aid Man, and the McNugget Buddies from McDonald’s — all have something in common with one another. Objectively speaking, they’re all weirdos.
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By grounding our creative processes in data while nurturing human insight, we create campaigns that are not only effective but also unforgettable.
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Now is definitely the time to tap into AI technology to optimize marketing performance. And it makes sense to look beyond the leading platforms to find the AI-powered solutions that most effectively enable growing your business.
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The path to successful multicultural marketing starts with a shift in mindset. It’s no longer enough to focus solely on representation or linguistic adaptation—audiences expect deeper engagement and personalization.
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Mobile gaming’s potential for brand engagement will only increase as it evolves, reinforcing its status as an essential tool for forward-thinking marketers.
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1-3 April 2025
2025
2025
