The recent narrative of social media platforms has been dense, fast-moving, unpredictable, and often hyperbolic, perhaps leaving marketers feeling like they need a fortune teller, seer, or psychic to make good, future-proofed decisions around them.
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Americans are craving content that is reflective of all diversities, and not just the historical majority. Accurate measurement that captures diverse audiences is paramount to engaging and reaching these audiences and will be critical for brands’ success.
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We spoke to several leaders in adland about their methods for winning over festive shoppers and conquering the busiest time of the year.
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Creativity is fueled by the human spirit, emotion and experience. While AI can bring scale and efficiency to our creative endeavors, real connections are based on the human that guides them.
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By harnessing the power of creative design, storytelling and innovation, coupled with seamless functionality, businesses can deliver exceptional user experiences that drive conversions, foster brand loyalty, and ultimately lead to long-term success.
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We caught up with Ryan Stewart, Head of Publisher Acquisition at MGID, to find out about his role, and his approach to facing these challenges head on.
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The right technology partnerships can help retailers achieve the scale, accountability, and—importantly—agility needed to compete in the fast-growing commerce media landscape.
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When it comes to brands, we think of social engagement like being a party with two options to participate: as a host or a guest.
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As audiences have grown more fragmented across channels, brands are looking for more efficient and effective ways to connect and engage with them.
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16-19 October 2023
31 October – 2 November 2023
2024
14-16 May 2024
6-8 June 2023
1-2 August 2023
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