Advertising Week

The Supermodel’s Guide to 50+ Marketing

Avoid ageist stereotypes and biases and meet 50+ consumers where they are with a holistic approach that taps into 50+ adults’ wide-ranging information needs, engaged lifestyles, and willingness to invest in themselves, and you’ll enhance your brand’s connections with this dominant demographic in business-building ways.

Affiliate Marketing Fraud in 2023: Whose Link Is It Anyway?

Who is ultimately responsible for mitigating the negative impact of the affiliate schemers?

CTV Brings New Considerations to Contextual Advertising

Contextual targeting will not only help to create a better user experience in CTV, it will also help advertisers secure a better return on their investment.

Social Platforms Are Getting Dramatic – but Marketers Don’t Need to Follow Suit

The recent narrative of social media platforms has been dense, fast-moving, unpredictable, and often hyperbolic, perhaps leaving marketers feeling like they need a fortune teller, seer, or psychic to make good, future-proofed decisions around them.

Cross-Channel Measurement Data Often Falls Short on Capturing Diverse Audiences and CTV Viewers. Here’s What Needs to Change

Americans are craving content that is reflective of all diversities, and not just the historical majority. Accurate measurement that captures diverse audiences is paramount to engaging and reaching these audiences and will be critical for brands’ success.