As I wrap up my season 4 viewing and start to dream of season 5, my ask to Netflix is to give a little screen time to some of the unnamed number-crunching-data-loving associates at Agence Grateau. Data people are some of the best people.
Read More →Ultimately, brands beyond the travel sector can tap into the thriving market by aligning with key moments in the travel experience.
Read More →The robots are coming but whether they will be more like Rosie from the Jetsons or Arnold as the Terminator depends, in large part, on us humans coalescing and putting our considerable buying power and weight behind protecting and supporting our very human IP whether it be written articles, video, artistic content or brand assets.
Read More →By building unshakable pillars of stability, transparency, and humanity, we create a clear path to achieving a win-win-win for our industry and leaving behind a legacy we can all be proud of and excited about.
Read More →CTV isn’t going away. It’s ability to deliver high-quality campaigns with engaged audiences is unmatched. But it is in the data available on the platform where the real potential lies to differentiate itself from its Linear counterpart.
Read More →While some factors may shift from one quarter to the next, these trends are likely here to stay for the foreseeable future. The convergence of media, the evolving impact of privacy regulations, the complexities of signal deprecation, and the integration of AI are not just passing trends but defining features of this modern era in advertising.
Read More →For those looking to maximise opportunities during this retail Golden Quarter, it’s important to strategically enhance the business’s ability to engage in data collaboration. This will allow them to fully access customer insights available within privacy-focused clean rooms and across the full variety of channels and data environments. Securing long-term and effective outreach to high-value audiences in the run-up to Christmas and beyond.
Read More →In this interview, the Head of Retention at Medialab discusses the importance of customer retention, effective strategies, and the role of technology and data in driving long-term customer engagement.
Read More →As content and commerce merge, we must act. Let’s create unforgettable experiences that captivate audiences and drive sales. Let’s dive into this thrilling new frontier. Here, innovation meets impact and every interaction sparks joy.
Read More →5-7 November 2024
1-3 April 2025
2025
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