Advertising Week

Performance Marketing Audience Targeting in the Post Signal Era

Applying test and iterate methodologies, and empowering marketers to make adjustments with pace, will become the centerpiece of the work.

Let Them Eat Cake: Three Sweet Solutions for Advertisers in a World Without Cookies

Like any dependency, the industry’s reliance on tracking cookies can be replaced by habits that are both more sustainable and beneficial.

4 Winning Web3 Plays Top Brands Are Using to Reach Consumers

Brands that use data to create connections with consumers, and tell authentic stories, will be successful in the internet of the future.

Doing Business in Ukraine – One Year On

With explosions visible on the horizon, I found myself and my family confined to our house in a village 15 miles north of Kyiv.

How to Break the Boundaries of Experiential Marketing with VR

If we’re looking to move the needle forward on VR’s effectiveness, we need to start with clear objectives on what it can do to make a better experience for consumers…not just a flashier one.

It’s Nothing Personal: The Other Kind of First-Party Data

While cookie based audiences are easy—simply select the audience you want to target in your DSP of choice—business data integration requires APIs and manipulating the bidder through different integration points.

Why a Big Career Change-up Could Be Your Key to Success

Marketers looking to advance their careers should consider doing a zig zag. instead of just moving up, try moving to a new industry.

Why IRL Events are More Important Than Ever for Growth and Sanity

Now that they have much more choice and freedom in how and where they spend their time, brands have to allocate spend to meet new clients, customers and employees not just where they are but where they want to be.

When Is a Brand Ready for Next-Level Partnership Marketing?

Whether you’re launching or expanding a program, be sure to do the foundational work to get your brand ready for success in partner and affiliate sales.