By Steve Cwik, senior writer and brand storyteller for RAPP Positive marketing strategies can foster…
Read More →
The future of advertising technology, driven by Generative AI, is ripe with potential. Embracing it will allow brands to explore new avenues of creativity, connectivity and engagement, setting the stage for a revolution in marketing that will shape the marketing landscape for years to come.
Read More →
TikTok Advertising has quickly become the “new” Instagram or Snapchat and a highly effective way to reach young, affluent millennials and the early adopters who like to stay current on all the trends.
Read More →
It’s about time for the financial industry to undergo a significant technological transformation. Blockchain’s speed and transparency are upending the status quo, AI is personalizing financial services, and digital currencies are fundamentally changing the way we think about money.
Read More →
Now is the time to eliminate the confusion and provide a clear blueprint for why venue-based streaming is an integral part of future media mixes. Everyone with a vested interest in the space should clearly communicate the benefits of this medium and insist that everyone in the industry should move forward with transparency and a clear communication of why this is different, but as potent, as CTV.
Read More →
In communities, brands have entire audiences ready and waiting to become customers – or, even better, lifelong fans. But they must first find these communities, and spend time understanding their audiences so they can build 3C frameworks to tap into the power of like minded groups collected in one place.
Read More →
ReachTV, the nation’s largest streaming television network for travelers, boasting over 50 million monthly viewers, has teamed up with The Weather Company, globally recognized as the most accurate weather forecaster, in a new venture set to revolutionize how travelers stay informed about weather conditions at airports across the United States.
Read More →
While we may have experienced a summer of sport – festival season also made its mark. And with a jam packed schedule of both large scale and niche festivals, from Glastonbury and Coachella to Ultra and Bludfest – there really is a festival for everyone.
Read More →
There is no doubt that the ever-spreading use of AI, especially generative AI, could cause brand safety issues. Already we’re seeing incredibly life-like deep fakes videos, images, and audio perforating online.
Read More →
October 7-10, 2024
5-7 November 2024
1-3 April 2025
Search:
