UPCOMING ADVERTISING WEEK EVENTS

No founder gets to declare his own legacy. Other people decide what remains.

We’re in the early stages of a healthy correction. Agents that remain in the demo stage, looking for a problem to solve, aren’t going to carry value. But continued research and innovation are required, and that’s only possible with brands and agencies continuing to persevere and ask the right questions.

Brands aren’t just going to want a lot of versions of their ad out there. They want to know which versions work and why.

Feeding an old view of the customer into a faster model can simply produce an outdated answer more efficiently.

One of McDonaldland’s most beloved mascots is finally getting her moment in the spotlight.

The industry has spent a decade reinventing how advertising works. Now it needs a financial infrastructure built for the scale and complexity that innovation has created.

For brands, success will depend on understanding the context in which people are playing, respecting the community they are part of, and delivering content that earns attention rather than demands it.

Advertising Week New York returns October 5–8 with an industry that has spent several years promising transformation and is increasingly being asked to prove what that transformation actually produces. From AI and creators to commerce, streaming, attention and brand building, AWNY 2026 should provide a revealing look at a marketing business moving beyond fascination with new capabilities and toward the considerably harder business of making them useful.

By Matt Emans, CTO and Co-Founder at Newton Research AI is making it easier for advertisers and agencies to tap into measurement techniques that were previously expensive, complex and time […]