UPCOMING ADVERTISING WEEK EVENTS

By Heather Taylor Loyal Budweiser fans know all about the friendship between the Budweiser Clydesdales and their puppy pal. They’ve been BFFs since 2014, but the Clydesdales have been spending […]

By Heather Taylor Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October’s most spooktacular […]

By Heather Taylor Kevin the Carrot, the adventurous brand mascot for Aldi UK, has a penchant for getting into mishaps during the holidays. Ad agency McCann UK gets a kick […]

The industry should stop treating basic foot traffic tracking as a premium feature. Make it part of the campaign and use it to optimize.

Agencies must ensure that growth is seen as something everyone can contribute to, rather than something owned by a small group of specialists.

As the NFL season unfolds, every optimization decision comes back to a simple test.

As the old adage goes: “Keep it simple, stupid”.

Attention gives us a way to look beyond that false divide and ask something more useful.

The brands that win over the next decade won’t be the ones that produce the most content or reach the most people.