UPCOMING ADVERTISING WEEK EVENTS

It’s easy to point to the cultural license to enjoy a little extra sugar. But look closer, and Halloween teaches a lesson that any indulgence brand can apply: offer people a reward to anticipate, work for and build rituals around, and they’ll revel in justifying it.

For the past year, launching an MCP server has become one of the clearest ways for a company to say, “We’re doing AI.”

Influencer marketing has grown up a hell of a lot. The days of sticking a product in the hands of someone with a massive following and hoping for the best feel quite distant now, even if some campaigns still test that theory.

Healthcare advertising has a tendency to look the same. Doctors walking through hallways, impressive medical equipment, lists of specialties, and awards that are supposed to convince us we’re in good hands. None of those things are unimportant, but when every hospital leads with the same message, how is anyone supposed to tell the difference?

In this AW360 Q&A, David Wellard, Managing Director UK at Zoom Media, explores why advertisers remain cautious, how first-party data and high-attention environments are changing the measurement conversation, and what the industry must do to make DOOH an indispensable part of the modern media mix.

In this AW360 Q&A, David Shaw, Head of Global Expansion at Universal Ads, explores how technology is reshaping the TV advertising landscape, why premium content remains a powerful differentiator and what needs to happen next to unlock the full potential of programmatic television across Europe.

Dexerto’s Mike Murphy O’Reilly explains why brands need a more sophisticated approach to one of entertainment’s most influential audiences.

Imagine asking AI to make an agency’s website offer more compelling. In this hypothetical example, projects start at $3,000 for five pages, copywriting costs extra, and the build usually takes four weeks after the client supplies final copy.

The latest WARC Media Global Ad Spend report forecasts a global advertising market of $1.34 trillion, up 11.9%.