By Chengcheng LI, Account Hero at SuperHeroes For years, the fashion industry operated on an…
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October 5–8, 2026
2026
VOD NOW AVAILABLE!
By Tomas Forsbäck, CEO and Founder, Readpeak In November 2025, the Interactive Advertising Bureau and…
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By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about…
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By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is…
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By Paul Sobel, CEO, Dataline The April 20 edition of Marketecture is perfect. It’s the…
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By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant…
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By Sarah Potemkin, Canvas Worldwide, SVP- Managing Director-Performance Media In the mid-1970s, Kodak invented the…
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Retailers should have a goal enabling brands to reach high-intent shoppers at the precise moment of purchase decision, with measurable, closed-loop attribution tied directly to POS sales data, something few digital channels can replicate.
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When the data is clean, wastage drops, performance improves, and user experience is better.
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