UPCOMING ADVERTISING WEEK EVENTS

The audience relationships, content and customer insight a campaign creates should outlast it. Here are five lessons from Advertising Week New York on what brands should build between campaigns.

Imagine a CEO receiving an update on a significant piece of litigation. Outside counsel believes the company has the stronger legal position.

The B2B buyer journey is changing. Research finds that 60% of B2B buyers incorporate AI tools in their search.

On 31 August, the US Federal Trade Commission and a bipartisan group of 22 states sued Amazon, alleging that it rigged the auctions behind its Sponsored Products ads.

Every year as Black Friday approaches, brands start looking more closely at the creative they plan to put into the market.

A click can suggest interest, but a transaction shows where someone chose to spend. In our Advertising Week New York session, “The Power of the Transaction,” the leaders behind Citi Commerce Media discussed how purchasing data can help brands identify audiences, deliver relevant offers and assess what happens after an advertisement.

As AI-generated content floods the internet, how do we know who’s actually an expert anymore? Why businesses need better ways to distinguish genuine human expertise from AI-generated noise.

With platforms and technology providers promising easier discovery, faster campaign setup, and more efficient distribution, creator marketing is starting to look more like the rest of digital advertising. For brands managing a growing number of creator relationships and assets, the appeal is obvious. But it also raises a reasonable concern.

The UK design economy is worth £136.7bn and growing almost twice as fast as the wider economy. So why are we still so bad at recognising its value?