UPCOMING ADVERTISING WEEK EVENTS

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.

For brands with real differentiation and a loyal following, the conclusion is straightforward.

To get the best performance in an era of unlimited choices, it’s best to start by narrowing things down as much as possible.

One fairly basic question remains surprisingly difficult to answer: Did the ad reach a real person capable of becoming a customer?

Young people really are the future of our industry, we need to do a  much better job of looking after them.

The irony is difficult to ignore. The industry has become extraordinarily sophisticated at evaluating technology. But we’re becoming much less sophisticated at evaluating how strategic capacity creates value.

In a world where every company can say the same thing, the ones that thrive will be those that build a reputation that’s impossible to copy.

By Leah Brier Bienstock, Head of Strategy, Redscout Every August, brands compete to own back-to-school. The stories are thoughtful, optimistic, and emotionally resonant. Children are building confidence. Teenagers are discovering […]

No founder gets to declare his own legacy. Other people decide what remains.