UPCOMING ADVERTISING WEEK EVENTS

Open any marketing deck right now and someone, somewhere, is about to say the word “attention.”  We can thank psychologist and economist Herbert A. Simon, who argued back in 1971 that attention, not information, was the scarce resource. Fifty-some years later, that theory couldn’t be more relevant. Brands jump on never-ending social trends and elbow their way into major sporting events for a three-second window of eyeballs, hoping proximity to the moment counts as belonging to it.

For years, healthcare marketers have built digital strategies around search behavior. We study the terms healthcare professionals use, understand the information they are seeking and develop content that helps brands appear at the right point in that journey. Generative AI is changing that behavior in a meaningful way. Physicians are increasingly asking complete, highly specific clinical questions and receiving synthesized answers without necessarily visiting the websites that supplied the underlying information.

One of the most interesting things about working across global advertising markets is seeing similar consumer behaviors take shape in very different places. Digital audio is one of the clearest examples. Across Europe, the U.S., Australia and other mature advertising markets, streaming music and podcasts have become part of everyday life, accompanying commutes, workouts, workdays, shopping trips and time at home.

To paraphrase an oft-used quote: “Reports on the death of dashboards have been greatly exaggerated.”

Gaming audiences no longer follow a predictable path from awareness to purchase, forcing marketers to rethink how they build campaigns, measure success, and maintain relationships with players long after a game launches.

Canada’s recently updated casino gaming advertising code is reshaping how creator marketers approach player engagement in the regulated iGaming market. The new guidelines not only clarify compliance boundaries but also […]

As someone who has spent years working in advertising technology since the launch of the iPhone, I’ve seen the industry’s appetite for data grow.

The return of The Celebrity Traitors puts trust back in the spotlight. Contestants must work out who is telling the truth while the people deceiving them try to stay hidden. In programmatic advertising, the stakes are different, but there is a similar challenge: knowing which signals deserve your confidence and which are leading you in the wrong direction.

Marketers scrutinize nearly every part of media buying. They question budgets, bids, delivery, creative performance, attribution windows and optimization rules.