Advertising Week

The Next Leap in Open Web Advertising Will Fall Flat Without Interoperability

In the here and now, the challenges and opportunities around interoperability will continue to shape open web advertising’s supply chain and the priorities of those who operate within it.

How AI Search Is Upending E-commerce Discovery

AI search isn’t killing marketing fundamentals. It’s exposing how fragile our assumptions about measurement have become.

Michele Ghee Joins PlayersTV as President Through Expectant Media Acquisition

Athlete – and fan-owned media distribution and entertainment network adds media veteran Ghee (CNN, BET,…

2026 Is the Year of a Strategy Reset in Luxury Fashion

In 2026, the luxury sector is poised to regain its sparkle, but only for the brands willing to rethink the fundamentals.

Turning Data Into Deals: Smarter Marketing for Sales-Driven Industries

The future belongs to businesses that combine data intelligence with brand-led creativity. When used well, data amplifies both trust and targeting, without bogging teams down in shallow click metrics.

How Agentic Buying Will Rewrite the Agency Business

Agentic buying won’t change agency economics because it’s innovative. It will change them because, built on better data and tighter publisher connections, it delivers outcomes the old stack simply can’t.

Q5: The Hidden Season Where Loyalty Is Actually Won

Q5 offers an opportunity to move beyond one-size-fits-all discounting. Instead of rewarding everyone simultaneously, brands can reward those who truly deserve it, for the work they do to better our communities.

Dos Equis’ The Most Interesting Man in the World is Back

Dos Equis announced on January 16, 2026, their iconic spokescharacter known as “The Most Interesting Man in the World” is back to encourage and inspire the next generation to “Stay Thirsty.”