UPCOMING ADVERTISING WEEK EVENTS

Influencer marketing has grown up a hell of a lot. The days of sticking a product in the hands of someone with a massive following and hoping for the best feel quite distant now, even if some campaigns still test that theory.

Healthcare advertising has a tendency to look the same. Doctors walking through hallways, impressive medical equipment, lists of specialties, and awards that are supposed to convince us we’re in good hands. None of those things are unimportant, but when every hospital leads with the same message, how is anyone supposed to tell the difference?

In this AW360 Q&A, David Wellard, Managing Director UK at Zoom Media, explores why advertisers remain cautious, how first-party data and high-attention environments are changing the measurement conversation, and what the industry must do to make DOOH an indispensable part of the modern media mix.

In this AW360 Q&A, David Shaw, Head of Global Expansion at Universal Ads, explores how technology is reshaping the TV advertising landscape, why premium content remains a powerful differentiator and what needs to happen next to unlock the full potential of programmatic television across Europe.

Dexerto’s Mike Murphy O’Reilly explains why brands need a more sophisticated approach to one of entertainment’s most influential audiences.

Imagine asking AI to make an agency’s website offer more compelling. In this hypothetical example, projects start at $3,000 for five pages, copywriting costs extra, and the build usually takes four weeks after the client supplies final copy.

The latest WARC Media Global Ad Spend report forecasts a global advertising market of $1.34 trillion, up 11.9%.

Buying an outfit from a television show should not require knowing a senior executive at Netflix.

We caught up with Brendan Kennedy, Director of Creative Production at Macy’s Studios, to learn all about Billie and the hidden winks to Macy’s history that make up Billie’s look.