UPCOMING ADVERTISING WEEK EVENTS

With platforms and technology providers promising easier discovery, faster campaign setup, and more efficient distribution, creator marketing is starting to look more like the rest of digital advertising. For brands managing a growing number of creator relationships and assets, the appeal is obvious. But it also raises a reasonable concern.

The UK design economy is worth £136.7bn and growing almost twice as fast as the wider economy. So why are we still so bad at recognising its value?

We know that television still fills the room. Ask almost any advertiser and they will tell you the audience is larger than ever, gathered around bigger, brighter TVs.

Advertisers have more choices than ever when deciding where to invest their media budgets.

For years, marketers have been told to embrace omnichannel: connect the TV buy to social, bring experiential into the media plan, turn creators into commerce engines, make the physical and digital feel seamless.

Something ominous is happening in marketing right now, and no, it’s not AI.

As part of Advertising Week New York’s AWPlaymaker Awards series, we caught up with the Sports and Entertainment team at WPP Media to explore how creators are redefining fan engagement, why authenticity remains essential to successful brand partnerships, and how marketers can measure cultural impact beyond traditional engagement metrics.

The programmatic digital out of home (pDOOH) market in the United States has moved past the adoption stage.

The bigger mistake is assuming that America is a single, culturally uniform market. It is not.