UPCOMING ADVERTISING WEEK EVENTS

The irony is difficult to ignore. The industry has become extraordinarily sophisticated at evaluating technology. But we’re becoming much less sophisticated at evaluating how strategic capacity creates value.

In a world where every company can say the same thing, the ones that thrive will be those that build a reputation that’s impossible to copy.

By Leah Brier Bienstock, Head of Strategy, Redscout Every August, brands compete to own back-to-school. The stories are thoughtful, optimistic, and emotionally resonant. Children are building confidence. Teenagers are discovering […]

No founder gets to declare his own legacy. Other people decide what remains.

We’re in the early stages of a healthy correction. Agents that remain in the demo stage, looking for a problem to solve, aren’t going to carry value. But continued research and innovation are required, and that’s only possible with brands and agencies continuing to persevere and ask the right questions.

Brands aren’t just going to want a lot of versions of their ad out there. They want to know which versions work and why.

Feeding an old view of the customer into a faster model can simply produce an outdated answer more efficiently.

One of McDonaldland’s most beloved mascots is finally getting her moment in the spotlight.

The industry has spent a decade reinventing how advertising works. Now it needs a financial infrastructure built for the scale and complexity that innovation has created.