Advertising Week

What Soccer Teaches Us About Global Audiences: Translation Is Only the Kickoff, Not the Goal

As the World Cup brings together fans from every corner of the globe, it highlights the fact that the rules may be shared, but the expression of the game reflects culture, history, and identity. You can see it in the way teams move and celebrate.

From Reach to Fandom: Why Creator Marketing Is Becoming Marketing

Creator marketing is no longer operating at the edges of the media mix. Increasingly, it is becoming the media mix.

The Most Important Thing About AI Is What It Tells Us We Value

I’m already seeing some of the least engaging advertising of my life out in the world because someone who doesn’t know better—or in some cases, should know better– thinks it looks “good enough”.

3 Factors Making Local a Key Part of Convergent TV

Streaming gets most of the attention in today’s TV landscape, for good reason.

The Tricky Math That (Still) Leads to Programmatic Overpayments

Fees can pay for execution, but they don’t perform. Advertisers need to investigate to ensure as much of the budget is going towards working media as possible.

AI’s Biggest Marketing Problem Isn’t Intelligence. It’s Infrastructure

The future of marketing may be powered by AI, but it will be enabled by the systems that allow data, platforms, and agents to work together.

If You Have a Gen Z Strategy, You Need a Mall Strategy

For brands that are still treating physical presence as a line item rather than a platform: the research is in. Gen Z made their choice. The question is whether you’ll meet them there.

Why the Future of Experiential Marketing Looks More Human Than Ever

Technology continues to transform how people discover brands, but it has done very little to change how people build trust.

Why Supermarkets Deserve a Bigger Role in Media Planning

As advertisers search for more effective, accountable, and attention-rich media environments, supermarkets deserve to be recognised not as a secondary retail touchpoint, but as a core part of modern media planning.