UPCOMING ADVERTISING WEEK EVENTS

SPO is an important step in creating a smart media strategy. But, just like there are ways to maximize your choices once you get in the grocery store, there are a lot of ways to get the right impressions beyond SPO. 

The broader shift underway is not about replacing existing demand sources, but about expanding how publishers think about allocation.

TV won’t develop into the biggest performance channel by importing the old behavioral targeting model into streaming environments, or recreating the bottom-funnel auction dynamics that made other performance channels expensive.

Are you measuring more than ever, but feeling less certain about what the numbers actually prove?

Fourth in a five-part series exploring the findings of the Brand Currency Index™ – a proprietary study by Social Element measuring the value of brands on social media.

The three archetypes that make a brand’s relationship with its audience visible, and actionable.

Have you ever wondered how your brand stacks up against others on social – not just your competitors, but other industries?

Here’s what I learned from watching and engaging with the content across screens, channels, and platforms during the 2026 FIFA World Cup:

Spain won the World Cup, but underdogs found the media nobody else thought to buy.