At the end of the day, AI stands for different things to different people and, in my experience, it is artificial and its “intelligence” is debatable.
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October 5–8, 2026
2026
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The move toward agentic systems will not happen all at once, but many of its components are already in place.
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Where does interest genuinely begin, and how easy is it to act while that interest is still there?
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Adlook research across six markets shows how casual fans and match outcomes can change everything about campaign timing.
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By Shane Buckley, Head of UKI Restaurants, Uber Advertising From pre-match snacks to watch parties…
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The answers to these questions are the beginning of your experiential principles.
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Those who cannot move beyond calendar-based marketing are actively losing relevance.
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In a world where everything is optimized, automated, and increasingly controlled, the advantage doesn’t go to the brands with the best tools.
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The industry has done something genuinely impressive within media innovation.
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