Brand lift is an important and under-valued campaign metric. It measures the change in attitudes towards a brand as a result of an advertising campaign.
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November 4-6, 2025
2-4 December 2025
24-26 March 2026
October 5–8, 2026
CMOs may have one of the largest technology budgets in the company, but they are not focused on technology. They are focused on transformative growth.
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The 99th Macy’s Thanksgiving Day Parade will be full of larger-than-life balloons, floats and balloonicles, but one float is making a splash for its extra small size.
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While the industry debates Transaction IDs, another transparency signal demonstrates how we can serve both buyer and seller interests: Mediation Auction IDs.
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We spoke with Michael Pavone, the CEO and Founder of Philadelphia-based food and beverage marketing agency quench, about what he’s seeing in 2025 so far and what that might portend for 2026.
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Every major shift in ad tech triggers a race for control. The rise of artificial intelligence is no different. This time, the prize is data.
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Music tourism isn’t just a cultural trend – it’s an economic force. It’s reshaping travel and changing the ways consumers are choosing to spend their money.
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When the brand promise and employee experience don’t align, you lose talent, creativity and growth. That’s why the CPO + CMO Power Partnership matters, says Carol-Ann White, Group Chief People Officer at Landor.
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The Q3 2025 IPA Bellwether Report arrives at a delicate time, as the market slowly regains its footing after a period of hesitance.
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