Advertising Week

The Second Second Is the Moment That Matters Most for Brands Right Now

Maintaining engagement for one more second is the difference between being one of the increasingly rare brands that wins customers and accolades, or being tossed into the vast sea of those that are immediately forgotten.

The End of the Volume Game: Why Social Marketing Is Swinging Back to Brand Building

As content creation becomes commoditized, curation becomes more valuable. The agencies and brands that thrive in the coming years are unlikely to be those producing the most content.

Cannes Lions 2026: AI Grows up as Advertising Focuses on Real-World Impact

Taken together, the conversations from Cannes Lions 2026 suggest the industry is entering a more mature chapter.

Meta’s Shareholder Dissent Is a Warning Label for Advertisers

Platform dominance made media feel simpler. A more pluralised market will make it more interesting, more demanding and, for the best-prepared brands, more valuable.

From the Attention Economy to the Trust Economy

The most respected professionals today are not the ones who simply capture attention.

AI Is Turning Brand Discovery Into a Recommendation Engine

In the AI era, visibility is no longer just about ranking in search. It is about whether your brand is credible enough to be surfaced in the answer.

Klick Health Acquires Oxford PharmaGenesis, Bringing Together Unsurpassed Scientific-to-Commercial Capabilities for Life Sciences Clients

Bonded by breakthroughs and a laser focus on their people and clients, leading independent agencies join forces to deliver accelerated commercial success through broadened medical affairs and communications, market access, and RWE/HEOR offerings; the most advanced degree holders; expanded global reach; and the best workplace culture around

The Hidden Cost of AI at Scale — And What Marketers Need to Do About It

AI innovation doesn’t have to be a zero-sum game where capability comes at the expense of cost control.

The Measurement Gap in a Zero-Click World

Performance marketing will not be defined by fewer signals, but by smarter interpretation of influence, including the moments we cannot yet directly see.