UPCOMING ADVERTISING WEEK EVENTS

For three decades, digital advertising has added technology layers in the name of efficiency. The result is a programmatic ecosystem that can be remarkably sophisticated — and remarkably inefficient.

As more brands turn customer relationships into media businesses, AI-ready infrastructure will determine which companies can transform audience data into intelligent, measurable commerce experiences.

Conventional wisdom goes something like this: you produce a new piece of creative, you put media behind it, and over time the ad progresses through a predictable lifecycle.

By Evan Rutchik, President & Chief Strategy Officer, Viamedia.ai The promise of digital advertising is that the wealth of signals would allow advertisers to deliver one-to-one messaging, tailored to the individual […]

CMOs and CFOs should challenge media plans on more than low-cost impressions or tidy reporting.

Ahead of AWNY 2026, we spoke to industry leaders about what they expect to dominate the conversation, how it would have shifted from last year, and what they will be watching closely throughout the week.

Three executives describe how they organize their thinking ahead of Advertising Week New York, with the Kindle Scribe serving as a tool for notes, planning and revisions.

The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.

Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.