UPCOMING ADVERTISING WEEK EVENTS

Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.

By Becky Johnson, Advertising Week Writer & Podcast Host Most of us have joined a restaurant loyalty program for a deal. We enter a phone number, collect points, and wait […]

The most important thing for any performance advertiser to remember is that they are not trying to replicate the past, but are instead trying to deliver the most traffic and performance right now.

When you stop treating all of your firm’s work hours as products and invest some of those hours in strategy, your firm builds longer-term value.

Juman Sleiman, Strategy Director, Imagination “Many painters are afraid of the blank canvas, but the blank canvas is afraid of the truly passionate painter who dares.” – wrote Vincent Van […]

As marketers balance shifting technologies, fragmented audiences and tighter budgets, environmental impact can feel like one more demand on an already crowded brief. But it is also an area where thoughtful decisions can strengthen the experience rather than compromise it.

Don’t treat agents as a threat to traffic, but as a new audience worth serving.

Against the more than $750 billion spent on advertising last year, that share was roughly $165 billion that never reached a real customer.

By Heather Taylor Mr. Clean’s appearance has changed significantly over the years since his 1957 debut. He was initially drawn to look like a genie by the creatives at ad […]