Advertising Week

Affiliate Marketing Fraud in 2023: Whose Link Is It Anyway?

Who is ultimately responsible for mitigating the negative impact of the affiliate schemers?

CTV Brings New Considerations to Contextual Advertising

Contextual targeting will not only help to create a better user experience in CTV, it will also help advertisers secure a better return on their investment.

Social Platforms Are Getting Dramatic – but Marketers Don’t Need to Follow Suit

The recent narrative of social media platforms has been dense, fast-moving, unpredictable, and often hyperbolic, perhaps leaving marketers feeling like they need a fortune teller, seer, or psychic to make good, future-proofed decisions around them.

Cross-Channel Measurement Data Often Falls Short on Capturing Diverse Audiences and CTV Viewers. Here’s What Needs to Change

Americans are craving content that is reflective of all diversities, and not just the historical majority. Accurate measurement that captures diverse audiences is paramount to engaging and reaching these audiences and will be critical for brands’ success.

Marketers Reveal Their ONE Secret to How Brands Can Win Over This Year’s Festive Shoppers

We spoke to several leaders in adland about their methods for winning over festive shoppers and conquering the busiest time of the year.

Testing Perception vs. Reality: AI Can’t Replace the Human Element

Creativity is fueled by the human spirit, emotion and experience. While AI can bring scale and efficiency to our creative endeavors, real connections are based on the human that guides them.

The Perfect Union: The Marriage of Creativity and Functionality

By harnessing the power of creative design, storytelling and innovation, coupled with seamless functionality, businesses can deliver exceptional user experiences that drive conversions, foster brand loyalty, and ultimately lead to long-term success.

MGID’s Ryan Stewart on Publisher Challenges, Ad Tech Innovation, and Why CPMs Only Tell Half the Story

We caught up with Ryan Stewart, Head of Publisher Acquisition at MGID, to find out about his role, and his approach to facing these challenges head on.

Why Some Retailers Win with Commerce Media While Others Lose

The right technology partnerships can help retailers achieve the scale, accountability, and—importantly—agility needed to compete in the fast-growing commerce media landscape.