UPCOMING ADVERTISING WEEK EVENTS

The latest WARC Media Global Ad Spend report forecasts a global advertising market of $1.34 trillion, up 11.9%.

Buying an outfit from a television show should not require knowing a senior executive at Netflix.

We caught up with Brendan Kennedy, Director of Creative Production at Macy’s Studios, to learn all about Billie and the hidden winks to Macy’s history that make up Billie’s look.

The audience relationships, content and customer insight a campaign creates should outlast it. Here are five lessons from Advertising Week New York on what brands should build between campaigns.

Imagine a CEO receiving an update on a significant piece of litigation. Outside counsel believes the company has the stronger legal position.

The B2B buyer journey is changing. Research finds that 60% of B2B buyers incorporate AI tools in their search.

On 31 August, the US Federal Trade Commission and a bipartisan group of 22 states sued Amazon, alleging that it rigged the auctions behind its Sponsored Products ads.

Every year as Black Friday approaches, brands start looking more closely at the creative they plan to put into the market.

A click can suggest interest, but a transaction shows where someone chose to spend. In our Advertising Week New York session, “The Power of the Transaction,” the leaders behind Citi Commerce Media discussed how purchasing data can help brands identify audiences, deliver relevant offers and assess what happens after an advertisement.