UPCOMING ADVERTISING WEEK EVENTS

Lana Busignani, Chief Executive Officer at MarketCast, led the conversation with Jim Mollica, President, Luxury Consumer Audio & Chief Marketing Officer at Bose. Jim described an approach that puts emotion first while using business results to earn the support needed to build the brand.

Choosing a position can make executives nervous. If a brand becomes more specific about what it believes and whom it serves, what happens to everyone else?

At Advertising Week New York 2026, Usercentrics’ Maureen Prado argued that clearer explanations and greater consumer control can help brands build the trust needed to sustain customer relationships.

When was the last time your in-house team handed you a Don Draper holy $#!* moment?

Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.

As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.

Ann Piper, Head of Sales for the Americas at Spotify, moderated the discussion with Angela Steele, Chief Client Officer, U.S. at WPP Media; Wes Harris, Director of Marketing for YouTube TV at Google; and Juliet Litman, Director of Talent and Operations at Spotify Podcast Studios.

Traditional attribution and promo codes share the same blind spot.

As part of the AWPlaymaker Awards, AW360 spoke with Troy Smith, North American Athlete Marketing Lead at EA, about the evolving role of athletes as creators.