Advertising Week

Thomas’ Breads Has a “Breakfast Guide” Instead of a Traditional Mascot — Why It Works

Thomas’ Breads made headlines in 2024 when the breakfast breads purveyor announced the debut of Thom, their first-ever character.

How to Make International Women’s Day Matter All Year

To explore how brands can build sustained cultural impact, leaders have shared their perspectives on what brands still misunderstand about IWD.

From Shelf to Screen: How AI is Transforming Consumer Brand Engagement

In an industry where loyalty often depends on understanding as much as visibility, giving consumers a space to ask questions, explore ideas, and discover products in their own way may prove to be one of the most meaningful innovations of all.

From Fragmented Channels to Marketplaces: Why Automotive Media Is Finally Catching Up to How Buyers Actually Shop

Automotive media isn’t becoming more effective by adding more channels. It’s becoming more effective by becoming more aligned and eliminating silos.

The Fragmentation Crisis – Why Integration is Now the #1 Performance Driver

Integration should simplify the stack, not add to it. The goal is fewer systems, fewer dashboards, and fewer reconciliations—without sacrificing visibility or control.

Advertising Doesn’t Have a Targeting Problem. It Has a Translation Problem

Better questions allow systems to produce better answers, and better answers lead to better decisions.

How to Run Global Campaigns That Aren’t Boring

Global campaigns should be the most powerful work a brand produces. Yet somehow, they’re often the most forgettable.

The Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken

Across the industry, CMOs are confronting an uncomfortable truth: the dashboards they’ve relied on for years often provide a distorted picture of what drives growth.

Marketing Mix Modeling Is Back — And This Time It’s Running the Business

When measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend—and easier to expand.