By Peter Wilmot, chief product officer at Shopsense AI For years, holiday shopping has been…
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2-4 December 2025
24-26 March 2026
October 5–8, 2026
2026
We have spent years teaching AI to sound human. The next step is teaching it something far more valuable: humility.
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Brands are voting with their feet. CPM fees on first-party data are on their way out. And once they’re gone, they’ll be gone forever.
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As we enter 2026, one thing is clear. AI may be the engine of modern marketing, but data is the driver’s seat. Those who own it, protect it, and understand its value will lead the way.
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World Economic Forum’s Daniel Dobrygowski joins Edelman’s Sat Dayal to discuss the global trust gaps highlighted in the new Edelman Trust Barometer Flash Poll on AI.
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What the industry needs to do is to create brand governance measurement so that we have a similar language and framework for this idea.
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It’s 27 years since The Experience Economy was written, but it’s only now thanks to innovations like TVOOH that the concept is coming to full fruition.
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The future of creativity is neurodiverse. Agencies and brands that embrace that truth won’t just build stronger, more inclusive cultures – they’ll deliver better, more resonant work.
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If the deal sounds too good to be true, it’s probably because you’re paying for it somewhere you can’t see.
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