UPCOMING ADVERTISING WEEK EVENTS

Reddit’s had an interesting run lately and I think a lot of people have read it completely the wrong way round.

Marketing measurement has already moved beyond the days of waiting until a campaign ends to understand what worked…The next shift is about what happens once those signals are available.

For brands and agencies, the core question remains: What delivered value relative to its cost, and where should the next dollar go?

Which conventions are worth keeping? What distinctiveness should you lean into? Where is there room to flex, or to break with convention?

At Advertising Week New York 2026, Amazon’s Kindle Scribe offers a glimpse into how business leaders are combining the familiarity of handwritten notes with the convenience of digital technology to make the most of an increasingly demanding professional world.

Live Nation is expanding its involvement in the creator economy, backing a new company designed to acquire, support and scale creator-management firms and adjacent businesses.

For three decades, digital advertising has added technology layers in the name of efficiency. The result is a programmatic ecosystem that can be remarkably sophisticated — and remarkably inefficient.

As more brands turn customer relationships into media businesses, AI-ready infrastructure will determine which companies can transform audience data into intelligent, measurable commerce experiences.

Conventional wisdom goes something like this: you produce a new piece of creative, you put media behind it, and over time the ad progresses through a predictable lifecycle.