Advertising Week

How Apple Made Simplicity the Standard in OOH

Apple didn’t succeed in OOH despite constraints. It succeeded because it embraced them.

Colonel Sanders is a “Finger Lickin’ Machine” in KFC’s Mid First Single

Colonel Sanders pitches the KFC Box Feast meals to a group of shareholders. They’re outraged about being encouraged to sell value meals to consumers and demand to know who the Colonel thinks he is.

How Performance Pressure Is Quietly Rewriting Brand Strategy

Attention is now giving way to transaction-level signals. Each step has brought marketers closer to the bottom line, and each step has also narrowed the definition of success.

AI Isn’t Replacing Marketers. It’s Reshaping How Authority Is Earned

The brands that adapt will invest in credible partnerships, understand how AI systems surface information, and design strategies that connect influence to outcomes – not just impressions.

YouTube’s BARB Exit Wasn’t a Shock – It Was a Reminder of the Importance of Independent Measurement

YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control.

The Power of Fandom: From Cultural Moments to Commercial Impact

James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech.

Commerce Media Maturity: What Separates Leading Networks from the Rest?

Commerce media may still be growing at speed, but its next phase will be defined by something else entirely. Not who can build the most—but who can make it work.

Use Ai Search for Long Enough and You Notice Who It Trusts

Although we are not leaving optimisation behind, brands must make a more conscious effort to identify the messages that travel across content.

Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home

Experiential success will no longer be measured by weekend footfall alone. It will be measured by the connections and culture that flourish within a space.