Who is ultimately responsible for mitigating the negative impact of the affiliate schemers?
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Who is ultimately responsible for mitigating the negative impact of the affiliate schemers?
Read More →Contextual targeting will not only help to create a better user experience in CTV, it will also help advertisers secure a better return on their investment.
Read More →The recent narrative of social media platforms has been dense, fast-moving, unpredictable, and often hyperbolic, perhaps leaving marketers feeling like they need a fortune teller, seer, or psychic to make good, future-proofed decisions around them.
Read More →Americans are craving content that is reflective of all diversities, and not just the historical majority. Accurate measurement that captures diverse audiences is paramount to engaging and reaching these audiences and will be critical for brands’ success.
Read More →We spoke to several leaders in adland about their methods for winning over festive shoppers and conquering the busiest time of the year.
Read More →Creativity is fueled by the human spirit, emotion and experience. While AI can bring scale and efficiency to our creative endeavors, real connections are based on the human that guides them.
Read More →By harnessing the power of creative design, storytelling and innovation, coupled with seamless functionality, businesses can deliver exceptional user experiences that drive conversions, foster brand loyalty, and ultimately lead to long-term success.
Read More →We caught up with Ryan Stewart, Head of Publisher Acquisition at MGID, to find out about his role, and his approach to facing these challenges head on.
Read More →The right technology partnerships can help retailers achieve the scale, accountability, and—importantly—agility needed to compete in the fast-growing commerce media landscape.
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